Effectiveness of 15 Second Spots in Outdoor Advertising

Video capability continues to expand its reach to more out-​of-​home locations and consumers are increasingly viewing short videos in locations such as gas pumps. But are these short videos effective?

Here’s a summary of Nielsen’s recent release on this topic:

  • Both 10 and 15 second spots appear to have higher recall rates than 30 second spots when viewed at gas pumps.
  • In general, over 2/3’s of viewers recall ads seen at gas pumps.
  • The vast majority of consumers, 90%, pay attention to ads appearing at the pump when they fuel their vehicles.

Share this data with your convenience store clients and encourage them to invest in gas-​station TV technology and marketing in order to increase sales.

Gas Station TV Release, June 2008

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.