Emerald Green to be the Color of 2013

Green isn’t just the color of money. It has also been proclaimed the color of 2013. Specifically, emerald green is expected to show up on everything emeraldgreenfrom autos to home appliances to wall coverings.

This announcement comes from Pantone LLC, an X‑Rite company. In case you missed it, Tangerine Tango was the color of 2012. And honeysuckle – a pink hue – reigned in 2011.  In selecting emerald, the designers at Pantone are giving a nod to the natural world and the concept of regeneration.  This may be an especially astute selection as so many economies, globally, are struggling to revive themselves.

Marketers of cosmetics note that the emerald hue complements all eye colors. In addition, emerald, and green in general, is becoming more popular in women’s and men’s apparel. Designers will be encouraging home owners to paint walls or accent trim in emerald to create  a sense of luxury. Housewares marketers, especially those who sell glassware, will be encouraging consumers to update the tabletop equipment. Small pieces of cookware with green exteriors and trim are already showing up in stores.

This shade of green hasn’t been popular since the 1980’s, according to Leatrice Eiseman, the color specialist at Pantone.  Consumers who want to be on the leading edge of fashion and style make the perfect targets for enterprises promoting new emerald products.

To learn more about Fashionistas or Home Decorators, check out the Audience Interests & Intent reports available at the Research Store on ad​-ology​.com.

[Sources: Pantone Reveals Color of the Year for 2013. Pantone​.com. 6 Dec. 2012. Web. 17 Dec. 2012; Binkley, Christina. A Year in the Emerald City. WSJ. 6 Dec. 2012]


Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.