Expanding the Market for Your Artificial Turf Clients

The artificial turf industry hopes to come out from under last year's storm clouds of inquiry and negative press regarding lead levels in some of its popular products. Synthetic turf has been gaining widespread acceptance by schools and municipals parks and recreation departments. The material requires little maintenance and dries quickly so users do not have to cancel games and matches — a frequent problem with natural turf. And last summer, the Consumer Products Safety Commission announced that it found no health hazards associated with children playing on artificial turf, especially for the newer products which do not contain lead.

This finding coincides with the industry's push into another market — residential. Artificial turf is in demand in many drought-​prone regions of the U.S. And some municipalities are granting homeowners tax credits when they replace traditional lawn with a synthetic product. Policy makers note that artificial turf has environmentally friendly properties because it is often manufactured from recycled products (tires), does not require watering, and does not need application of chemical fertilizers and pesticides.

Have any artificial turf companies opened shop in your market area? If so, it might be time to present them with your best ideas on how to sell the new no-​maintenance lawn options to consumers and small businesses.

[Sources: Synthetic Turf Council; Munoz, Sara. Faux Grass is Spreading Across the Country, Wall Street Journal, 5.30.08.]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.