Faster Fashion Cycles Mean More Opportunity for Agencies

The economic slowdown has caused apparel retailers to change the way they do business. According to a recent USA Today article, retailers are quickly pulling fashions that don’t sell and replacing them with newer concepts. All of this activity is designed to improve profitability. And as the inventory quickly recycles, retailers will need to market new styles to prod consumers to keep shopping. Here’s a partial list of retailers mentioned in the article:

  • Abercrombie & Fitch
  • Gap
  • Aéropostale
  • Kohl's
  • J.C. Penney
  • Steve and Barry’s

Now is the perfect time to contact retailers in your market and suggest a fresh ad campaign to accompany their new inventory.

O’Donnell, Jane, “Retailers hustle to bring fashions to market,” USA Today, 5.29.2008

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.