Fiat 500 No. 10 on Coolest Cheap Cars List

There's great news for car shoppers who want something fun that won't break the bank: Cool and affordable can coexist in a new car, as detailed in this list of the 10 Coolest New Cars Under $18,000 Of 2015 named by KBB​.com. No. 1, once again, the Mazda3 is featured on KBB.com's annual list every year of the vehicle's 12-​year existence.

The 10 Coolest Cars Under $18,000 are hand-​selected by the editors at Kelley Blue Book www​.kbb​.com. The redesigned Mazda3 is No. 1 once again for 2015, and it notably has been featured on KBB.com's annual affordable "cool cars" list every year of the vehicle's 12-​year existence.

Two criteria — fun-​to-​drive and fun-​to-​own — are critical among the deciding factors of what the editors freely admit is a very subjective "cool factor," the over-​arching number-​one criterion for a vehicle to place on this list.åÊ Each vehicle is available for purchase at $18,000 or less, using Kelley Blue Book's exclusive Fair Purchase Price as the yardstick.åÊ Updated weekly and based on current market conditions like vehicle availability, local demand and seasonal buying trends, the Kelley Blue Bookå¨Fair Purchase Price shows shoppers what others have been paying for a new car recently and is included in KBB.com's Price Advisor tool, which provides range-​based market pricing.

"This year's list of budget-​smart cool cars includes a repeat winner, an all-​new Jeep and a few cars that have been completely redesigned for 2015. All of them are fun, stylish and versatile to varying degrees, and each and every one is enticingly affordable," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's KBB.com.åÊ"Still riding high on the strength of a well-​received redesign for 2014, the 2015 Mazda3, which could be called the reigning king of the Coolest Cars Under $18,000, claims its spot at the top of our annual list for the second year in a row."

KBB.com's 10 Coolest New Cars Under $18,000 of 2015

1 Mazda3
2 Volkswagen Golf
3 Kia Soul
4 Jeep Renegade
5 Honda Civic Coupe
6 Ford Fiesta
7 Honda Fit
8 Chevrolet Sonic
9 Subaru Impreza
10 Fiat 500

To see KBB.com's full editorial commentary for the 10 Coolest Cars Under $18,000 of 2015, including notable tech and style features, pricing information, vehicle photography and more, please visit http://www.kbb.com/car-reviews-and-news/top-10/coolest-cars-under-18000–2015/.

Fiat dealers should run with their top 10 spot and you can help them by knowing more about the Fiat shopper audience! AudienceSCAN reveals that 57% of adults considering Fiats for their next vehicles are female. 52% of this audience enjoys photography in its spare time. Fiat shoppers are 299% more likely than average shoppers to love karaoke! Make sure to demonstrate that there is enough room in the Fiat 500 to throw tennis rackets and balls into the back because 33% of Fiat shoppers play tennis. They are 83% more likely than average consumers to take action from mobile smartphone app ads or text message ads they receive.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.