Focus on Food Safety Points to Change for Manufacturers

After a series of embarrassing and dangerous food safety problems involving diverse products such as peanuts, pistachios, and spinach, manufacturers and processing companies are making changes. For some companies, this means hiring consultants to advise them on how to improve food safety. Other companies are investing in new equipment and processes to ensure that their products are safe. Many food manufacturers realize that if they do not take steps to correct for possible sources of contamination, the Food and Drug Administration may institute stricter and more expensive regulations.spinach

As a result of these changes, increased business to business opportunities may include:

  • Higher sales of RFID technology as processors need to track ingredients from original sources.
  • Demand for software systems to help processors score suppliers when it comes to procurement, research and development, compliance, and quality.
  • Development of new equipment designed to increase cleaning and handling of fresh produce as it moves from field to factory.

As attention on food safety grows, your agency may be able to sell marketing campaigns to new clients in various niches of this industry.

[Sources: Cordeiro, Anjali. Food Safety Moves Up on Business Priority List," Wall Street Journal, 5.6.09; Food Safety Magazine.]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.