As you pitch your services and media space to prospects, let them know how high growth accounts succeed. These businesses are dedicated to increasing sales and profits. Their laser focus on their content marketing cycle explains some of their success.

Market Conditions

The Hinge Research Institute’s 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-​section of industries. The businesses face numerous key challenges in the coming year.

Using AI efficiently this year is at the top of the challenge list for 50% of businesses. They are also faced with:

• New competitors 37.3%
• More competition from larger competitors 31.7%
• Shortage of top talent 34.4%

These accounts don’t hesitate to spend money to generate leads. They allocate an average of 10% of revenue to marketing activities. In comparison, slower growing firms allocate 5% to that effort. The average budget for all businesses in the study amounts to 7%.

Content Generation and Keyword Research

To generate leads, these accounts invest in their content marketing cycle. The cycle begins with keyword research. In developing content, nearly half, 47.9%, of high growth firms are doing SEO/​keyword research. They undertake this task on a monthly or more frequent basis.

These businesses aren’t just going after frequently searched keywords. They track the types of keywords that will drive traffic to their site.

Competitive Research

In general, 45% engage in competitive research. Part of that research should include a review of what competitors are doing with digital marketing. You can help accounts see their competitors’ digital marketing tactics by using the Digital Audit tool from AdMall.

The Digital Audit drills down into display ads, paid search, SEO, and social media. Even better, you can show clients which media formats prompt the targeted audience to take action.

Differentiation and Media Formats

As part of their content marketing cycle, high-​growth businesses seek to differentiate themselves from their competitors. 34% create content to meet this goal. 29.5% of businesses also use content to differentiate their brand. And 25.7% publish content on social media and advertise on social sites – primarily LinkedIn.

High-​growth accounts, especially in the B2B ecosystem, use media formats that drive results. These businesses are masterful when developing content that interests their target audiences. Favorite techniques include:

• Email marketing campaigns 45.6%
• Publishing blog posts on their sites 41.7%

Outsourced Content Production

How can you help high-​growth accounts achieve their goals in 2025? Many of these businesses don’t have the in-​house talent they need. They contract out for the following services:

• SEO 54.9%
• Website design 67.8%
• Website content management 40.4%
• Video production 54.8%
• Podcast production 47.7%

Around 46.7% of these firms also outsource their traditional advertising needs, ranging from print to radio to TV.

Put together your best presentation and sell these accounts on your services. Don’t forget that you can use audience profile data from AudienceScan and B2B BuyerSCAN, available with an AdMall subscription.

Content Cycle and Tracking Outcomes

It’s not enough to create and distribute content. High-​growth firms invest in the content formats that work for them. To be sure they are not wasting resources, 64.4% of high growth firms track their social media outcomes.

Email (50.5%), websites (45.5%) and advertising (42.6%) represent other key areas that are frequently tracked. Hinge analysts indicate that these businesses “on a monthly basis” set aside time to study their most successful marketing and business development tactics.

You can share the outstanding business results of high-​growth firms with your accounts and make suggestions indicated by Hinge analysts. For example, a 55%/45% digital to traditional marketing tactic approach seems to be working for these businesses.

In addition, these firms constantly consider new technology to include in their content marketing cycle. They are not running from AI. They are embracing the technology.

Photo by Diva Plavalaguna on Pexels.