Food Marketers Preparing to Promote New Trends

Whether retailers are ready or not, consumers are constantly changing their attitudes and shopping behaviors. Marketers who tap into leading consumer supermarket2trends can position themselves to reap higher sales. To understand what some of these trends will be in the food retailing sector this year, it's helpful to look at the projections released by Daymon Worldwide analysts.

With consumers regularly ordering products and services through mobile devices, they’ve grown accustomed to receiving deliveries at home. But that’s not always convenient. Look for retailers to promote more flexible services such as ‘direct-​to-​trunk’ delivery – consumers can pull into a store parking lot at a pre-​arranged time and have their groceries delivered to their trunks.

Younger consumers are environmentally conscious, especially about the impact that meat products have on the ecosystem. Analysts believe that food marketers will develop and advertise a variety of protein types for the adventurous – especially bean-​sourced proteins.  In addition, cutting edge stores will encourage consumers to bring in ‘refill’ packaging to replenish their supplies of items like grains.

We may be shifting from an eating to a cooking culture again. However, some consumers still want to be entertained. Others prefer to be educated about how to cook food items that are new to them. This year, retailers will promote an increasing number of in-​store classes and tastings to increase loyalty and sales.

For more information on Foodies, check out the Audience Interests & Intent Report available at the Research Store on ad​-ology​.com.

[Source: Global Retail Trend Predictions for 2013. Daymon Worldwide. 24 Jan. 2013. Web. 6 Feb. 2013] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.