Franchising Growth and Agency Opportunity

Franchising continues to be a bright spot fueling business and employment growth. The total number of franchise concepts grew nearly 20% in the past five years. Some industry segments, such as home health care businesses, experienced nearly 30% growth rates.
Franchiser companies typically dictate specific levels of advertising expenditures for their franchisees. In some cases, franchisees turn over revenues to the franchiser company for national marketing campaigns. In other cases, franchisees pool funds for regional marketing campaigns. In addition, franchisees also spend on their own advertising campaigns.
Have you investigated the new franchised businesses opening in your market area? Use Ad-ology's Franchise Intelligence Reports to find all of the data you need.

Covel, Simona. "Taking Care of Business," Wall Street Journal 3.17.2008
International Franchise Association Release, March 2008

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel — a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine in 2018. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
#ManageSmarter podcast 185 — Emily Morgan: Delegating Better "The biggest mistake leaders make is that their first… — 2 days ago
C. Lee Smith