Blueshift Trends Tracker Research finds most gamers prefer to play on their computers, followed by smartphones, and then consoles. Revenue through smartphone gaming is set to outpace console gaming for the first time in 2015. Expect to see major players roll out smartphone adaptations of their most popular console games.
Nintendo will create smartphone versions of its Game Boy games. Mothers also are aiding the growth in mobile gaming; a study by WildTangent found that 80% of mothers play mobile or tablet games once during the week.
Those who play video games said they favor using computers (17%), smartphones (15.5%), and consoles (11.2%). This represents a 0.5 percentage-point decline, a 1.7 percentage-point increase, and a 0.3 percentage-point decrease, respectively, quarter to quarter, in Blueshift's research.
Respondents ages 18 to 29 favor using a console, those 30 to 44 years old prefer to game through a smartphone, and those 45 and older favor using a tablet for gaming. Blueshift also finds that those with household incomes below $24,999 or more than $150,000 were most likely to use a console,
while those making $100,000 to $149,999 were the most likely to favor using a smartphone when gaming.
According to AudienceSCAN research, 32% of U.S. adults enjoy playing video games. An often-neglected segment of this audience is women, with 42% gaming it up. 45% of gamers are married, but a close 43% are single and divorced. Local pawn shops should note that 20% of video-game players bought or sold something at a pawn shop in the past year.
Reach these players where they're playing. 43% of this audience took action after seeing a mobile smartphone app or text message ad in the past 12 months. A social-media post could do the trick also: 40% started an online search after seeing a post in the past year.
AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.