Consumers plan to spend more time at home with the various forms of entertainment they've invested in over the past few years. Everything from video game systems to computers to wide screen TVs has digital parts and some items have network capability. All of this new equipment means vendors may find opportunity in marketing themselves as repair and maintenance experts.
Parks Associates, through its recent Digital Media Evolution survey, predicts that service providers such as broadband companies could turn this consumer demand for expertise into service revenue. This trend has already been noticed by industry heavyweight Best Buy which has been emphasizing its Geek Squad division in 2008.
Is it time for your local electronics retailers and other service providers to begin new campaigns that emphasize their technical expertise?[Sources: Mullman, Jeremy. "Best Buy to Rely on Crispin.." Advertising Age, 12.18.08; Parks Associates Blog Post, December 2008]