More Than Half of Homeowners Planning Fall Home Improvement
More than half (52%) of homeowners plan to make a home improvement or addition this fall, according to the Zillow Digs Fall Home Improvement Trend and Spending Survey, compared with 60% in the summer; homeowners plan to spend $1,000, which is $200 less than during the summer. While the percentage of homeowners planning remodels for nearly every room fell from the summer survey, homeowners will continue to focus on home office or playroom remodels in the fall.
“Fall is a perfect transition time from outdoor to indoor activities, which is resonating in home improvement plans and trends. Parents are sprucing up indoor play areas to keep the kids active and occupied, while looking for ways to update their own workspaces for the season ahead as workdays are shortened by kid pick-up and drop-off duty,” noted Cynthia Nowak, Zillow Digs trend expert.
DOUBLE-DUTY HOME OFFICES
As the line between work and home continues to blur, homeowners are looking for quiet and clean spaces where they can wrap up leftover projects from the office or work from home during those rainy fall days. Six percent of homeowners said they would work on their home offices this fall, compared with 4% during the summer.
ACTIVE PLAYROOMS FOR FALL
Indoor play doesn’t have to just mean puzzles and tea parties. Families want play spaces that keep the little ones climbing, sliding, swinging and jumping as well as nearby areas for adults to stay active such as a workout area or pool table, according to the majority of Zillow Digs Board of Designers. Three percent of homeowners said they would work on playrooms this fall, compared with 2% during the summer.
For playrooms, the designers generally advise creating gender-neutral spaces that everyone can enjoy, with durable, eco-friendly materials such as carpet tiles and no-VOC paint.
HOUSEHOLD WITH CHILDREN PLAN TO SPEND MORE AND TAKE ON MORE PROJECTS
Homes with children are significantly more likely to be planning three or more home improvements (31%) vs. households without children (19%). Homes with children plan to spend a median of $1,500 on fall home improvement projects, while homeowners in general as well as homes without children plan to spend $1,000, $200 less than summer.
Overall, younger homeowners and homes with children are significantly more likely to be planning a home improvement or addition this fall, similar to summer findings.
- 18-to-34-year-olds: 67% (summer: 71%)
- 35-to-54-year-olds: 52% (61%)
- 55 and older: 45% (51%)
- Homes with children: 65% (65%)
- Homes without children: 48% (57%)
MORE THAN ONE-THIRD OF HOMEOWNERS FIND INSPIRATION ONLINE
The survey also looked at the top sources of ideas and inspiration for home improvement and found online sources are the most popular at 39% overall, with nearly half (48%) of younger homeowners and 47% of homes with children finding inspiration online.
To learn more about home improvement shoppers, check out the AudienceSCAN report available on the Research Store at ad-ology.com.[Source: “Zillow Digs Fall Home Improvement Trend and Spending Survey.” Zillow, Inc. 5 Sept. 2013. Web. 5 Sept. 2013.]