Health insurance companies may be marketing to employers who want change

According to some estimates, the soonest U.S. consumers and employers can expect any relief from a federally mandated health care bill is 2013. 915227_health_gymnasticsMeanwhile, employers are feeling squeezed by cost increases for the coverage they provide to their employees. As a result, over 40% of employers plan to make changes to the programs they offer in 2010. Health insurance companies hoping to increase their business base in 2010 and beyond should check out the 2009 Benefits & Talent Survey recently announced by Aon Consulting.

The survey reveals that employers plan to take the following steps when it comes to health insurance:

  • Increase employee contributions: 70%
  • Raise deductibles, co-​pays, out-​of-​pocket expenses: 67%
  • Introduce or expand wellness programs: 50%+
  • Introduce or increase financial incentives for wellness: 34%

Aon Consulting analysts point out that employers are seeking short-​term solutions to spiraling health care costs and these solutions typically include audits to verify that only eligible dependents are covered and adoption of e‑medical measures such as automated submission of claims. Long-​term solutions being investigated include more promotion of wellness and disease management.

These survey findings underscore the wide range of opportunities available for health care related businesses that are seeking additional clients. By increasing their business to business marketing campaigns, these companies may find revenue growth in 2010.

[Source: Aon Consulting release, 10.07.09]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.