Healthcare Providers, Clinics Promoting Vaccinations and Immunizations

Just when we thought the season for vaccinations and shots, especially for the flu, was over, there’s alarming news from medical experts. Diseases that many of us thought had been conquered are showing up again because consumers have not been diligent about vaccinations. As a result, more health care providers and medical clinics will be aggressively promoting the importance of keeping vaccinations current, especially for children.

A new Walgreens survey shows that about 1/​3 of consumers know about some but not all recommended vaccines. And, about ½ of consumers do not have regular check-​ups with physicians – these are events that provide a natural setting for vaccination update.

Last year, the U.S. saw a spike in measles cases. About half of the cases occurred in children who had not been vaccinated. Researchers say there’s a new attitude among some parents who believe that the disease doesn’t pose a threat. However, the disease is highly contagious and treatment frequently requires hospitalization.

In general, though, about 90% of parents are aware of immunization needs for their children. It’s the adult population that could benefit from improved awareness about their own medical needs. The following percentages of consumers reported not being aware of vaccinations for the adult illnesses:

  • Pneumonia: 48%
  • Shingles: 39%
  • Hepatitis: 30%

The latest CDC research shows that 45,000 U.S. adult deaths each year could be prevented by proper immunizations. Medical clinics, quick clinics, and physicians can all promote vaccination services as the first step in establishing an ongoing healthcare provider relationship with consumers.

[Sources: Nearly Half of U.S. Adults are Unaware of Recommended Vaccinations. Walgreens​.com. 23 Apr. 2012. Web. 4 May 2012; Maugh II, Thomas. U.S. logged measles cases. Latimes​.com. 19 Apr. 2012. Web. 4 May 2012] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.