Between 2000 and 2007, employment at dental offices rose from 672,000 to 843,000 people. This rise in employment means dentists are looking for new patients. While general population growth will help some of these practices find additional patients, advertising could make the difference between a marginal and a thriving dental business.
You can help your clients pinpoint prospective clients by using the statistics recently published by the Centers for Disease Control.
Here's a snapshot of consumers who had their teeth cleaned during a one year period:
- Men 57%
- Women 65%
- Children 2–17 79%
By ethnic group:
- Whites 65%
- Blacks 54%
- Mexican 51%
Why not encourage your dental clients to target emerging majority populations with a direct mail campaign and discount coupon to attract new patients? Increasing visit rates by emerging majority consumers will improve your clients' business and improve the quality of life for people who may be suffering from teeth-related conditions.[Source: Health, United States, Centers for Disease Control, 2008]