If your grocer clients need to boost sales in their international aisles, check out the results of Progressive Grocer’s recent survey on what Hispanic consumers are buying. Here are the top grocery products purchased by this demographic:
- Rice 33%
- Tomatoes 33%
- Beans 18%
- Garlic 16%
Hispanics don’t just eat their traditional diet though. The survey also found that nearly ¾’s of Hispanics enjoy Italian cuisine and Hispanic youth frequently ask for chicken nuggets.
Are your grocery clients advertising the right products?
[Source: “What are Hispanics Eating? Unilever Finds Out,” Progressive Grocer, 7.14.2008]