Hey GasBuddy Users! Gas Prices Remain Low, Driving Big Vehicle Sales

Despite creeping up as refinery maintenance reduced availability in some parts of the country, gasoline prices remain low by recent standards, which has helped feed a boom in sales of trucks and utility vehicles. Even after the slight increase at the pumps, drivers continue to benefit from substantial discounts as they pay the lowest price for fuel since 2006, according to AAA. Consumers have been saving 10 cents per gallon month-​over-​month and 72 cents per gallon year-​over-​year. The national average has moved lower for 24 of the past 30 days and was down 59 cents per gallon versus the 2015 peak price of $2.80 per gallon back in June, Joseph Szczesny wrote in The Detroit Bureau's "Gas Prices Remain Low, Drive Big Vehicle Sales." "Drivers in six states are paying an average below $2 per gallon, and consumers in South Carolina at $1.95 per gallon and Alabama at $1.96 continue to pay the lowest prices at the pump. Hawaii at $2.87 is the nation’s most expensive market for retail gasoline, and it is joined by California at $2.84 per gallon. All statewide averages have been below $3 per gallon and only four states are posting averages above $2.50 per gallon." Meanwhile, fuel economy of new vehicles sold in the U.S. dropped for the third straight month and is now at its lowest point in any month this year, according to researchers at the University of Michigan Transportation Research Institute. Based on window-​sticker values, the average fuel economy of cars, light trucks, vans and SUVs purchased in October was 25.0 mpg, down 0.2 mpg from September, the U‑M researchers said. “This decline likely reflects the decreased price of gasoline in October, and the consequent increased sales of pickup trucks and SUVs,” said Michael Sivak, a research professor at the University of Michigan Transportation Research Institute. "Overall, fuel economy is down 0.8 mpg from the peak reached in August 2014, but up 4.9 mpg from October 2007— when U‑M began keeping track of the number," Joseph Szczesny reported. "In addition to average fuel economy, the university issued a monthly update of their national Eco-​Driving Index, which estimates the average monthly emissions generated by an individual U.S. driver. The EDI takes into account both the fuel used per distance driven and the amount of driving—the latter relying on data that are published with a two-​month lag." Gasoline prices have been prevented from falling by the refinery maintenance season, which has reduced utilization. Refinery utilization is reportedly beginning to return to normal rates; however, select regional markets are still under pressure as a result of the sheer volume of planned maintenance combined with unplanned outages, according to AAA. "The price of crude oil remains under intense pressure. Both crude oil benchmarks, Brent and West Texas Intermediate, closed out with three days of losses due to reports of a strengthening U.S. dollar, which further fueled expectations that the market’s current oversupply will continue in the near term," Joseph Szczesny said. Drilling activity has dropped to its lowest point since June 2010, and the latest reports from the Bureau of Land Management show that oil and gas extraction shed 2,700 jobs during the month of October. Despite this decline in drilling, total crude inventories in the U.S. continue to build and are within 10 million barrels of the record amount reached last spring, which contributes to the downward pressure on prices, AAA noted in its weekly report on gasoline prices. With gas prices becoming ever more important in vehicle shoppers' decisions, it make sense that drivers are using sources like the GasBuddy app to find the cheapest gas no matter where they are. In fact, AudienceSCAN found that 7.6% of consumers used GasBuddy in the past 30 days. It's worth pushing your gas stations AND auto dealers to advertise on this app. It's also worth knowing more about an audience focused on saving at the pump – anywhere in town. 38% of GasBuddy Users are checking prices on their iPhones, and they are 66% more likely than average to look up business information/​locations on their smartphones. In the past 6 months, 36% used mobile devices to search for nearby stores/​retailers, and they are 120% more likely than average to snap a QR code. They could be looking for AutoZones, because they are 75% more likely than average to shop there. GasBuddy Users are 86% more likely than average to pay for auto repair or body work in the next year, so get service centers advertising too! AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports in AdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.