Home Security Customers Buying More Remote-​Control Cameras and Automated Window Treatments


Joseph Giannone Plumbing, Heating & Air Conditioning, a family-​owned home service company with an A+ rating by the BBB, recommends utilizing smart home automation features before leaving for vacation. Owner Joseph Giannone says, "When the home is left vacant, utilities and overall security can remain a concern. Fortunately, smart home technology continues to advance and can provide real solutions for to put vacationers at ease."

Maximize efficiency and save energy

According to the U.S. Energy Information Administration, heating, ventilation and air conditioning equipment account for 48% of the energy usage of an average household.

"Rather than simply locking the doors and leaving for vacation, a good way to save on the energy bill while away is to install a smart thermostat," Giannone said.

Smart thermostats offer more precise time and temperature settings than a standard programmable thermostat and can be remotely controlled with a smart device. By setting the temperature between 80–85 degrees while away on vacation, and adjusting with a smartphone when necessary, the air conditioner will run less and save energy as a result. Connected apps are available as well that can help track the energy consumption of the home to further tailor remote decisions made regarding temperature settings.

This wouldn't be the first smart device Home Security Customers purchase. According to AudienceSCAN, this group of consumers is fairly tech savvy, with 53.6% owning a smart TV/​streaming device and 31.8% who own voice-​activated smart speakers. About 16% of this audience who doesn't already own a smart TV device plan on purchasing one this year.

Remain informed and secure

The U.S. Department of Justice reported in a crime victimization survey that 72% of burglaries happen during periods of vacancy.

A clearly vacant home has increased chances of becoming a target for vandalism and theft. Security cameras can be installed near windows and points of entry that broadcast live feeds to smart devices. Automation features, such as lighting controls and motorized curtains, can be employed to give the home the appearance of being occupied. When using lights to maintain security, dimmers and energy monitoring apps can be used to minimize their impact on the energy bill.

According to AudienceSCAN, 30.2% of Home Security Customers traveled across the U.S. last year and would like to do so again this year. While setting their course, they're likely to be using Google for their searches since that's the search engine 90.9% of this audience uses the most often.

"Making a few small investments in smart home technology can help protect the biggest investment you have," Giannone said. "You'll save money on energy over time, have enhanced control over your home and enjoy an invaluable peace of mind while traveling."

In the last six months, 32.5% of Home security Customers have used a mobile device to redeem or download a coupon, according to AudienceSCAN. This is great for advertisers because 68.5% of this audience took action after seeing an ad on a daily deals site, such as Groupon or LivingSocial, last year. They're also 69% more likely than other adults to take action after clicking on a text link ad on a website. Also within the last year, 79.4% were driven to action by a commercial they saw on TV.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-​op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.