How to Make Your Business Card Work For You

Despite email addresses and Twitter handles, the trusty business card is still a reliable and easy way to spread awareness about your business and ensure that clients and prospects have your information on hand. In a blog post, ByteStart praises this traditional method of communication, pointing out that the business card is still relevant because it is:

  • Fast
  • Tenacious
  • Universal
  • Individual
  • Friendly
  • Convenient
  • Targeted
  • Handy
  • Elegant
  • Cheap

Creating an Effective Business Card

But, a business card is only as good as the information it includes, so it’s up to you to make sure you are making the most of that little piece of paper. If you want to craft an effective and memorable business card, ByteStart has tips for doing so; they share 12 bits of information that you may want to consider adding. Below are a few of the suggestions:

  • Your identity.  Your identification is the most obvious aspect to include, and the most important element of your card. You should always include your name, the name of your company/​business, and your job title. Position the elements in order of importance and keep them up to date as you rise through the ranks of your company. After all, the power of your ever-​increasing title will give your business card the little more umph it needs in order to sway its recipient.
  • Your contact details. There may be a million and one ways to contact you, but that doesn’t mean you should include them all. To minimize clutter on your business card, select only the contact details that will be most relevant to your target prospects, clients and colleagues. For example, you may want to make a few sets. The first set of cards could have the best ways to contact you digitally. You'll give these cards to your younger, more tech-​savvy prospects, clients, and connections. The other can feature your phone number since studies have shown that older generations still prefer the intimacy of talking directly on the phone.
  • Blurb. While a business card is not the place to outline every aspect of your business, a short-​and-​sweet summary could do wonders for the impression you wish to give off. “A short paragraph that spells out exactly what you can do for the client will make them an unambiguous, user-​friendly proposition,” ByteStart explains.
  • Testimonials. Adding brief a testimonial is a unique way to reveal customer satisfaction and boost word of mouth. So, sift through the reviews and recommendations you've recently gotten from your most loyal clients. Find one, or a section of one of them, that is short, sweet, and full of compliments toward your work ethic and proof of your abilities in your field of work.
  • Availability. When you are available to converse is bit of information can be particularly helpful for contacts who don’t have the time or patience to play phone tag or wait around for a follow-​up message.

A smart, well-​expressed card says a lot about you and your business — as does a vague and confused one,” ByteStart points out. By carefully selecting and thoughtfully writing the right elements, your business cards will do their job: Get your name out there and boost chances of new business and opportunities.

Jessica Helinski

Jessica Helinski

Jessica is a senior research analyst for SalesFuel focusing on selling to SMB decision makers. She also reports on sales and presentation tips for SalesFuel and Media Sales Today. Jessica is a graduate of Ohio University.