How to Make Your Business Card Work For You

by | 2 minute read

Despite email addresses and Twitter handles, the trusty business card is still a reliable and easy way to spread awareness about your business and ensure that clients and prospects have your information on hand. In a blog post, ByteStart praises this traditional method of communication, pointing out that business cards are still relevant because they are:

  • Fast
  • Tenacious
  • Universal
  • Individual
  • Friendly
  • Convenient
  • Targeted
  • Handy
  • Elegant
  • Cheap

But, a business card is only as good as the information it includes, so it’s up to you to make sure you are making the most of that little piece of paper. If you want to craft an effective and memorable business card, ByteStart has tips for doing so; they share 12 bits of information that you may want to consider adding. Below are a few of the suggestions:

  • Your identity. This is the most obvious, and the most important, element. Include your name, the name of your company/business, and your job title. Position the elements in order of importance.
  • Your contact details. There may be a million and one ways to contact you, but that doesn’t mean you should include them all. To minimize clutter, select only the contact details that will be most relevant to your target prospects, clients and colleagues.
  • Blurb. While a business card is not the place to outline every aspect of your business, a short-and-sweet summary could do wonders. “A short paragraph that spells out exactly what you can do for the client will make them an unambiguous, user-friendly proposition,” ByteStart explains.
  • Testimonials. Adding brief testimonials is a unique way to reveal customer satisfaction and boost word of mouth.
  • Availability. This bit of information can be particularly helpful for contacts who don’t have the time or patience to play phone tag or wait around for a follow-up message.

A smart, well-expressed card says a lot about you and your business – as does a vague and confused one,” ByteStart points out. By carefully selecting and thoughtfully writing the right elements, your business cards will do their job: Get your name out there and boost chances of new business and opportunities.

Jessica Helinski

Jessica Helinski

Jessica is a senior research analyst for SalesFuel focusing on selling to SMB decision makers. She also reports on sales and presentation tips for SalesFuel and Media Sales Today. Jessica is a graduate of Ohio University.