Increase in Institutional Media Use Predicted for 2008 and Beyond

Traditional retail advertising may be having a tough year but it is being partially offset by spending in two key areas: Professional & business information services and education & training media. Veronis Suhler Stevenson predicts that employees will spend more time with media as they seek out training and professional information, especially in BtoB magazines.

The take-​away message from this report is that companies which sell new products and services to businesses must continue marketing in trade journals and online to reach their target market.

[Source: Veronis Suhler Stevenson release 8.05.08]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.