Increased Marketing Needed for Tutoring and Basic Literacy Offerings

The latest statistics show that nearly 1/​3 of incoming college freshman don't have the training it takes to succeed in higher education. Here are the number of students who require remedial education:

  • Community colleges 43%
  • 4‑year public colleges 29%

While some colleges offer remedial classes in math and English, many don't.  And beyond the basic courses, colleges report that many students are unable to manage their time and fail to succeed.

Discuss these issues with your education clients. Could they profit by offering a time management class to high school graduates who are heading off to college? Could they profit by marketing their remedial and tutoring programs to community colleges who cannot meet the need on their campuses?

A well-​designed marketing campaign could help boost revenues in this area.

[Source: "Colleges spend billions on remedial classes to prep freshman," USA Today, September 2008 ]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.