Increased Popularity of School Choice Programs Means More Advertising

There's no shortage of interest in school-​choice across the US. School Choice Yearbook, 2007 indicates that 150,000 students are currently enrolled in these schools. These schools are funded via vouchers or tax credit scholarships. To enroll students, these schools must advertise as they compete with traditional public schools and independent schools.

States with significant school choice programs include:

  • Florida
  • Arizona
  • Ohio
  • Pennsylvania
  • Georgia
  • Iowa

The Yearbook report indicates that at least 40 other state legislatures will discuss the school choice issue in 2008. As school choice programs become more popular and widespread, competition for students will increase. Effective marketing programs will help educate consumers and allow schools to compete for students.

Source: Alliance for School Choice

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.