Increased Web site Capabilities Mean Opportunity

For many years smaller retailers have dominated the e‑commerce scene and reaped profits while large chains continued to tweak the bricks and mortar shopping experience to bring in more customers. That is all changing.  Large retailers are finally paying attention to online retailing as a source of growth. A recent Internet Retailer article notes that this new emphasis on e‑commerce by large retailers such as Sears and J.C. Penney will increase competition for everyone.

There's a new sense of urgency for retailers to offer an appealing online experience to initially draw customers and to keep them coming back. Tools that allow cross-​selling and up-​selling as well as personalized shopping are in demand.

Remind your technology services clients to increase their b to b marketing to capture additional business as this trend grows.

[Source: Demery, Paul. “The Big Chains Weigh In,” Internet Retailer. August 2008] 

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.