Internet Retailer Survey Results Point to Opportunity

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Online shoppers notice when a site is slow or the shopping cart utility doesn’t function properly. Internet Retailer’s recent survey points out that nearly 73% of web retailers know that poor site performance results in lost revenue. You can help your e-commerce service provider clients win more business by marketing the right details.

Here are a few statistics from the survey which show where to emphasize service provider strengths in marketing campaigns.

  • % of web retailers that use only site responsive to measure performance: 77.3%
  • % of web retailers with site down for more than 15 minutes within the past 3-6 months: 21.3%
  • % of web retailers that conduct load testing: 41.7%
  • % of web retailers who say that new applications such as video affect performance: 43.3%
  • % of web retailers who say that broken shopping carts/account log-ins generate customer problems: 44.4%

Share this data with your clients and suggest an e-mail marketing campaign targeting web retailers.

Brohan, Mark. “Bigger Picture,” Internet Retailer, May 2008

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-owner of several small businesses in the health care services sector.