Internet Retailer Survey Results Point to Opportunity

Online shoppers notice when a site is slow or the shopping cart utility doesn’t function properly. Internet Retailer’s recent survey points out that nearly 73% of web retailers know that poor site performance results in lost revenue. You can help your e‑commerce service provider clients win more business by marketing the right details.

Here are a few statistics from the survey which show where to emphasize service provider strengths in marketing campaigns.

  • % of web retailers that use only site responsive to measure performance: 77.3%
  • % of web retailers with site down for more than 15 minutes within the past 3–6 months: 21.3%
  • % of web retailers that conduct load testing: 41.7%
  • % of web retailers who say that new applications such as video affect performance: 43.3%
  • % of web retailers who say that broken shopping carts/​account log-​ins generate customer problems: 44.4%

Share this data with your clients and suggest an e‑mail marketing campaign targeting web retailers.

Brohan, Mark. “Bigger Picture,” Internet Retailer, May 2008

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.