# SalesFuel: Sales Intelligence \| Marketing Research \| Sales Hiring \| Credibility \| Sales Enablement

> SalesFuel is a recognized leader in providing sales intelligence, marketing research, and sales training for B2B sales teams\. Stand out from the crowd\.

Generated by Yoast SEO v28.0, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [SalesCred PRO \- Credibility \| Social Listening \| B2B Sales Intelligence \| Sales AI \| Social Selling \| Personal Branding](https://salesfuel.com/salescred/pro/)
- [NSAC Marketing Research Awards](https://salesfuel.com/nsac/)
- [Manage Smarter Podcast \| Business Management \| Sales Management \| Executive Leadership](https://salesfuel.com/manage-smarter/)
- [The State of Credibility in America \| 2026 Credibility Study](https://salesfuel.com/audiencescan/state-of-credibility/)
- [B2B BuyerSCAN™](https://salesfuel.com/audiencescan/b2b/)

## Posts
- [Back\-to\-School Shopping Trends: Unique Consumer Insights](https://salesfuel.com/back-school-shopping-trends-unique-consumer-insights/): Some kids have barely seen the end of the last school year\. But that’s not stopping retailers from promoting their back\-to\-school deals\. For many businesses, the BTS season is second only to the year\-end holiday shopping season\. And this year, financially strained consumers will be looking for the best deals\. AudienceSCAN reports that around 49% of consumers are considered BTS shoppers\. Here’s what you need to know about back\-to\-school shopping trends\.
- [Negative Online Reviews: How to Respond and Protect Your Business Reputation](https://salesfuel.com/negative-online-reviews-how-to-respond/): Are your accounts managing their online reviews? It’s a question worth asking\. Businesses can be seriously impacted by reviews, in both good and bad ways\. AudienceSCAN reports that around 38% of U\.S\. adults say that 4\-5\-star rated reviews influence their purchase decision\. Earlier this year, LocalImpact used Pollfish to learn about business owner attitudes and experiences regarding negative online reviews\.
- [AE Capitalizes on World Cup to Close a Broadcast TV Ad Campaign](https://salesfuel.com/ae-capitalizes-on-world-cup-to-close-a-broadcast-tv-ad-campaign/): How to take advantage of the 2026 World Cup with a targeted broadcast TV ad campaign?

Haley Johnon, an account executive from Nexstar, has been a multiple time Sell Smarter\! award winner over the last few years\. She knew AdMall’s data could help her when she approached a local accountant service\. She was looking to create a broadcast TV ad campaign centered around the 2026 World Cup\.
- [How to Prevent Bad Sales Hires Using Behavioral Assessments](https://salesfuel.com/how-to-prevent-bad-sales-hires-using-behavioral-assessments/): Our research shows that the cost of a bad B2B sales hire now exceeds $177,000\. For sales managers, talent acquisition teams, and other hiring professionals recruiting sales talent, one of the most effective ways to prevent bad hires using behavioral assessments is to add objective scoring of candidates’ likely workplace behavior, work styles, and job fit to the hiring process\. It’s no longer sufficient to hire based on resumes and interviews alone\. 
- [Are You Using These 4 Outdated Sales Tactics? How to Evolve with Buyers](https://salesfuel.com/outdated-sales-tactics-to-leave-behind-2/): Are you using outdated sales tactics? A sales tactic won’t always be applicable, efficient or appropriate in every situation or time\. Salespeople must be able to recognize when a certain action should be avoided\.

## Glossary Terms
- [Accelerators \(Copy\)](https://salesfuel.com/glossary/accelerators-2/)
- [Accelerators](https://salesfuel.com/glossary/accelerators/)
- [Applicant Screening](https://salesfuel.com/glossary/applicant-screening/)
- [Artificial Intelligence \(AI\)](https://salesfuel.com/glossary/artificial-intelligence-ai/)
- [Assessment Center](https://salesfuel.com/glossary/assessment-center/)

## Categories
- [Sales Tips](https://salesfuel.com/category/sales_tips/)
- [Marketing Tips](https://salesfuel.com/category/marketing_briefs/)
- [Leadership \+ Management](https://salesfuel.com/category/mgt/)
- [Media Sales](https://salesfuel.com/category/media-sales/)
- [Managing Yourself](https://salesfuel.com/category/sales_tips/selfmgt/)

## Categories
- [SalesCred Infographics](https://salesfuel.com/media-category/salescred-infographics/)
- [apps](https://salesfuel.com/media-category/apps/)

## Categories
- [AdMall](https://salesfuel.com/glossary-cat/admall-terms/)
- [TeamTrait](https://salesfuel.com/glossary-cat/tt-terms/)

## Portfolio Tags
- [AdMall](https://salesfuel.com/portfolio-item-tag/admall/)
- [teamtrait](https://salesfuel.com/portfolio-item-tag/teamtrait/)
- [hiring](https://salesfuel.com/portfolio-item-tag/hiring/)
- [four fits](https://salesfuel.com/portfolio-item-tag/four-fits/)
- [DISC assessment](https://salesfuel.com/portfolio-item-tag/disc-assessment/)

## Optional
- [Sitemap index](https://salesfuel.com/sitemap_index.xml)