Local Ad Agency Blown Away by AdMall’s Digital Audit En Route to Historic $450,000 Deal

Jaime Emig Ad Agency

Challenge: Understanding the Market

Spectrum Reach account executive Jaime Emig has been selling media on and off for the last 12 years. She had used AdMall when she first began her career, but after a long lull, recently completely re-​trained herself with the product so she could be prepared when approaching a local ad agency about a potential campaign.

I had the opportunity to present Spectrum Reach's streaming TV capabilities to a local ad agency that picked up a nationwide substance abuse and psychiatric care hospital,” said Emig. “The agency is a female-​owned business who specialize in an array of categories and services. They have large local automotive, appliance and health care clients, as well as a great production and digital division. The owner is so sweet and really makes you feel special, like a friend. They also have an office dog, Charlie, who hangs out all day. They are the best.”

The biggest challenge was to really grasp the capacity of the newest client and to understand each market and their competition. That is where Spectrum Reach and AdMall came into play to make them look like the heroes.”

Solution: AdMall’s Digital Audit and Competitive Analysis Tools

AdMall allowed for me to pull digital audits and competitive analysis for each hospital facility and the competitors in each market for the ad agency,” said Emig. “Based on the information I provided, they were able to put together a strategy that aligned with our streaming TV product. We are now the exclusive streaming TV partner for the entire ad agency.”

We earned and developed a true partnership [with the ad agency] by being able to pull these digital audits for not only the client hospitals, but all of the competitors in each market. They were blown away and [the digital audit] showed facts on other changes [the ad agency] wants the hospitals to shift dollars toward. Since then, we have become the ad agency's sole streaming TV partner with other clients as well. I could not have done this without AdMall’s help.”

Result: The Largest Single Success Story Sale in AdMall History

In total, the ad agency spent $450,000 for 2021 on this streaming TV campaign. According to Emig, two markets already started in early December 2020 and the results “are amazing.”

If you want to learn anything about an industry, AdMall is your go-​to,” said Emig. “Once you get in the habit of researching and incorporating research in presentations, there is no doubt your income will increase, especially in the digital space. Not to mention learning something new each time.”

AdMall’s Digital Audit will do a real-​time data capture of any client or prospect’s digital presence in less than a minute. Using real-​time big data to analyze the account’s activity and findability, the Digital Audit:

  • Lists digital advertising, local search, search engine optimization, social networking and incoming website traffic
  • Provides a digital opportunity score directing you to the accounts with the most revenue potential for digital marketing services
  • Compares the account’s use of digital advertising to the customers who intend to buy what they’re selling in the next 12 months
  • Compares the account’s digital presence to their top local competitors
  • Does in 60 seconds what would take you 60 minutes to do on your own
  • Incorporates data into tablet-​optimized sales presentations in AdMall PRO
Adam Ambro

Adam Ambro

Adam Ambro is the Client Success Manager for SalesFuel. He is responsible for the onboarding of all new AdMall clients and aids in client training. He holds a bachelor's degree from The Ohio State University.