Local Media Firms to Court Marketers, Audiences with New Strategies

With the media sales landscape in a state of continued turmoil and disintermediation, local companies are looking for the best and most profitable way to gain tabletconsumeran edge on the competition. NetNewsCheck has compiled a list of what’s in store for the year ahead for small media companies as they court marketers and audiences.

  • Digital Revenue: Some companies have already begun to make a solid push for digital revenue. And, instead of relying on the display ad market, media firms are returning themselves into digital wizards and hoping to tap other revenue streams. Helping small local businesses with digital marketing and advertising services is one way to go, along with ancillary work like event management.
  • Niche-​based Projects: Consumers can get the general news anywhere, anytime. To survive, media companies have to offer something unique and roll it out to consumers in a uniquely creative environment – by mixing up text and video, for example. Going after a specific topic or project and doing it well can build an audience. The advertising dollars will follow.
  • Tablets and the Digital Evolution:  With so many consumers now using tablets to access content, media companies will want to make use of the format’s flexibility. This means exploring text, high impact graphics and video. Creativity in this format will attract consumers and advertising dollars.

As we move into the new year, small media companies will not be able to continue bring audiences and marketers together with a business-​as-​usual attitude. Michael Depp and Eric Smith, who wrote the article on this topic for NetNewsCheck, have several other ideas to help media companies start thinking about how to approach marketers in the brave new world. Read about it here.

[Source: Depp and Smith. 10 Local Digital Media Trends. Netnewscheck​.com. 26 Dec. 2013. Web. 9 Jan. 2013] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.