It’s the time of year when small businesses who want to sell food to consumers must come up with new marketing angles. Foodservice operators have been challenged by tough economic conditions in the recent past and hope to be on the road to recovery next year. While it’s too soon to tell what 2012 has in store, foodservice marketers can improve their chances of increasing sales by promoting the ways their offerings tie into the latest trends.
Here’s are a few items that were recently highlighted on Small Business Trends by Rieva Lesonsky.
- Small Plates: Many consumers are well aware that eating huge portions when dining out contributes to weight woes. The recent popular trend of tapas or tasting menus will continue to intrigue consumers. These can be offered in a social environment where the chef may deliver the creations personally to diners. In that way, the chef can obtain feedback about possible new menu items and guests will feel a stronger connection to the restaurant.
- Potatoes: This food item has been removed from many school lunchrooms but consumers are looking for custom ways to enjoy potatoes. Chefs are cutting and cooking potatoes in a variety of styles and combining them with unusual types of sauces. And the interest in sweet-potato fries continues to grow.
- Ice cream: Makers are still coming up with ways to present this frozen treat. In 2012, restaurants will be selling ‘snow ice’. This dessert, coming from Taiwan, possesses the flavor and richness of ice cream but the texture will be radically different – light and airy.