Local Trade SMBs are Launching Web Sites

Locally-​owned small and medium-​size businesses (SMBs) may be the last large group of holdouts when it comes to having a Web site. This has been especially true for trades businesses such as plumbers and carpenters. A Kelsey Group study finds that only about 1/​3 of these businesses currently have Web sites. However, that number is expected to increase to 60% within the next two years. A local trade business may decide to launch a Web site as a result of the following trends:

  • Online marketing tactics can reach consumers who are spending time online
  • Consumers are researching more products and services and related reviews online
  • The slowdown in spending has increased competition for contractors who provide home improvement and repair services
  • Online marketing may be less expensive and more efficient than traditional marketing

Share these trends with your local Web services businesses and suggest that they target SMBs, especially trade businesses, in the next B to B campaign that you design for them.

[Source: Kelsey Group release, 10.28.2008]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.