Looking Back at '08

by | 1 minute read

The year is com­ing to a close, and it's typ­i­cal­ly a time for reflec­tion. Clos­ing the book on 2008, a year that saw some major eco­nom­ic tur­moil, gives you the per­fect oppor­tu­ni­ty to look back on your agency and to look for­ward to the com­ing year. Adver­tis­ing Age's Bart Cleve­land wrote a great arti­cle that presents a sort of check­list for agen­cies to gauge the year that was. "It is impor­tant to invest in your­self and your com­pa­ny when times are bad," he writes. "If you do, when things turn around, you will shoot ahead of your com­pe­ti­tion and quick­ly leave bad mem­o­ries far behind." He sug­gests the fol­low­ing:

  • Check out last year's efforts.
  • Check out your client ros­ter.
  • Check out your employ­ees.
  • Check out a mir­ror.
  • Check out your imag­i­na­tion.

How do you best go about "check­ing" all of these things? Click here for his take on each item. His insight may help get your new year off to a pro­duc­tive start!

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December 12, 2008 Newsroom Tags: , ,