"Made In" America More Important To Car Shoppers Than "Made By" U.S. Manufacturer

According to the July edition of the Shopper Insights Report from the AutoTrader​.com Trend Engine, 41% of car shoppers recently surveyed say that it is important to purchase a vehicle built in the U.S. by U.S. workers, versus 28% who say it is important to purchase a vehicle made by a U.S. automaker. 

The top three reasons shoppers say that it is important to purchase a vehicle that is physically "Made in America" are: Protects American jobs (78%), Supports the American economy (74%) and Keeps American dollars at home (62%).

"There's no doubt that buying American products supports the U.S. economy, but 'Made in the U.S.' doesn't have to mean 'made by' a U.S. manufacturer," said Rick Wainschel, vice president of automotive insights at AutoTrader​.com. "With the global nature of the auto industry, many vehicles from foreign automakers are manufactured right here in the U.S., enabling car shoppers to feel that they are still supporting the U.S. economy and job creation for American workers."

Further, the survey revealed that while "American made" is generally seen by consumers as a car made in the U.S. by a U.S. automaker, a vehicle that is made in the U.S. by a foreign automaker is more likely to be seen as "American made" (57%) than one from a U.S. automaker that was built outside the U.S. (43%).

TOP VEHICLES MADE IN THE U.S.

There are several great cars made by both foreign and domestic automakers that are manufactured right here in the U.S., so the experts at AutoTrader​.com offered up a list of their favorites: five with U.S. nameplates and five with foreign nameplates.

Top Five Vehicles Made in the U.S. by U.S. Manufacturers

  • 2013 Chevrolet Malibu (Detroit, MI)
  • 2013 Ford Escape (Louisville, KY)
  • 2013 Dodge Dart (Belvidere, IL)
  • 2013 SRT Viper (Detroit, MI)
  • 2013 Buick Enclave (Lansing, MI)

Top Five Vehicles Made in the U.S. by Foreign Manufacturers

  • 2012 Volkswagen Passat (Chattanooga, TN)
  • 2012 Kia Optima (West Point, GA)
  • 2012 BMW X3 (Spartanburg, SC)
  • 2012 Honda Odyssey (Lincoln, AL)
  • 2012 Mercedes-​Benz ML-​Class (Tuscaloosa, AL)
[Source:  "Shopper Insights Report."  AutoTrader​.com Trend Engine.  July 2012.  Web.  1 Aug. 2012.]