Magna Mid-​year Ad Forecast Gloomy

Many in the advertising business would love to read some great numbers right now, or even some sort of okay numbers. Unfortunately, a just-​released Magna forecast (via MediaLife) indicates that second quarter 2009, which we hoped would be better than first quarter, was bad too. And while everyone's hoping second quarter might have been the bottom, almost no one thinks a full rebound is looming anytime soon. Some forecasted numbers from Magna: 

  • Full year 2009 spending will decline 14.5% to $161 billion
  • First half 2009 spending will be down 18%
  • Declines should slow through 2010

This forecast is worse than their last report, released in December 2008, but then the economy has gotten worse since then. Read the entire MediaLife story here, complete with charts.

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel — a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine in 2018. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith

@cleesmith

CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
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C. Lee Smith