Majority of Consumers Have a Preferred Pharmacy, But Would Switch for Lower Cost

Although fully one-​third of patients use multiple pharmacies to fill their prescriptions, 9‑of-​10 say they actually do have a preferred pharmacy, according to a recent survey conducted by AccentHealth and DSN. Unsurprisingly, just 2% of survey respondents named a mail-​order provider as their preferred pharmacy. That’s important because AccentHealth panelists are heavy users of prescription drugs — about two times the average patient — and it’s a good indication of how patients would choose if given a fair choice between retail and mail order. 

Convenience is king when choosing a pharmacy, but pricing consideration is a key secondary driver…so much so that 85% of patients surveyed report they would switch from their preferred pharmacy for some degree of cost savings at another retailer if their co-​pay were to increase” said Natalie Hill, VP Market Research.

In our first survey, AccentHealth panelists reported they visit the pharmacy 65% more often than the general population,” Hill reports. "They also fill 63% more prescriptions annually than the average consumer, reinforcing why this audience is so pertinent to the pharmacy industry."

To thrive in this brave new age of ‘healthcare retailization,’ you’re going to need to be able to see around corners,” said Rob Eder, Editor in Chief of Drug Store News. “You need better information — as up-​to-​the-​minute as you can get it — about what patients are thinking and how that impacts the way they utilize health care.”

[Source:  "Patient Views."  Survey conducted by AccentHealth.  27 Aug. 2012.  Web.  21 Oct. 2012.]