Fifty percent of Americans already have booked or plan to book travel in 2013, according to a recent American Express Spending & Saving Tracker, a monthly survey to determine consumer spending and saving plans or intentions. Eighty-seven percent of those with plans to travel intend to spend the same or more than last year on their vacations. American Express Travel Insiders, specially-trained travel agents with in-depth destination knowledge, shared the most popular destinations for where consumers are headed this year.
The most popular International destinations include:
- New Zealand
- Banff National Park, Canada
The most popular Domestic destinations include:
- Seattle, Washington
- Santa Fe, New Mexico
- Nashville, Tennessee
- Denver, Colorado
- Palm Springs, California
American Express Travel Insiders also noted the hottest past times for the new year:
- Romancing the Rails – The old-school romantic feel of traveling somewhere on a luxurious locomotive has once again become intriguing to travelers. The Royal Scotsman, Orient Express, Eurostar and new Italian NTV Italo are just a sampling of some of the incredible train experiences people are booking.
- On the Wild Side – Nature lovers often associate Safaris with Africa but that perception is changing. Travelers are going to more diverse locations to observe wildlife, like Borneo, Indonesia to see the orangutans and the National Parks of Kanha, Bandhavgarh and Pench in India to get up close and personal with tigers.
- Time Travel – Travelers don’t want to just read about history, they are requesting itineraries that allow them to relive it. While some, inspired by the pomp and circumstance of Downton Abbey, seek to discover the British countryside; others are sticking closer to home to take in the historical sites of Colonial Williamsburg and Boston.
- Cycling Escapes – These increasingly popular, athletic getaways combine the benefits of a workout with the scenic vineyards of France, the pristine mountains of Colorado or other natural wonders. While you may provide the muscle, these trips add a luxurious introduction to these destinations, featuring stays in historical castles and palaces, Champagne luncheons, and private tours.
- Sails Up – While cruising has always been a popular winter getaway option, travelers are heading beyond the Caribbean to explore the high seas in new territories. With an 80% increase in year-over-year cruise booking to the Asia-Pacific region, New Zealand, Singapore, Japan, Australia, Vietnam, and Thailand have proved to be among the most popular with travelers.
To learn more about Travelers, check out the Audience Interests & Intent report available on the Research Store at ad-ology.com.[Source: "American Express Spending & Saving Tracker." Echo Research. 13 Feb. 2013. Web. 14 Feb. 2013.]