Majority of U.S. Adults Take Vitamins or Supplements

A recent survey found that 60% of the nation currently takes a vitamin or supplement. In the survey, conducted by Wakefield Research on behalf of The Vitamin Shoppe, 1,000 U.S. adults were asked a series of questions that shed some light on America's vitamin and supplement habits. 

Of those who take vitamins, the survey results report that more than 70% of respondents said they feel more confident about their health when they are taking a vitamin. Multivitamins are the most popular supplement, with 75% of respondents reportedly taking the supplement regularly. Other top supplements by those who take vitamins were:

  • Vitamin D (52%)
  • Vitamin C (49%)
  • Calcium (45%)
  • B Vitamins (43%)
  • Fish oil (42%)
  • Iron (25%)


"It's very difficult to eat the recommended daily servings of fresh fruits and vegetables to satisfy our bodies' nutrient needs," said Sharon Richter, a Registered Dietician in New York City. "A great way to fill in the nutritional gaps is with a vitamin and supplement regimen – it's simple and fits seamlessly into today's fast-​paced lifestyle."

Other findings of the survey offer a deeper look into America's health habits:


Starting on a vitamin regimen was not an impulse decision. Nearly half (46%) began taking a vitamin based on the recommendation of an expert, one-​third (34%) wanted to improve their health altogether, and one in 10 (9%) wanted to feel better about themselves.

The Vitamin Shoppe survey found that only four in 10 (38%) of moms and dads take a daily vitamin, compared to 56% of non-​parents. Even fewer parents pass on this habit to their children. Only one-​third (34%) of kids get a daily vitamin.


For those that do not take supplements, 43% feel they do not need vitamins with a balanced diet, 22% think they would never remember to take them, and others feel vitamins are too expensive (9%).

We have always known men and women are different, but the ways they choose to stay fit are different as well. 65% of women count taking a vitamin as one of the things they do to stay healthy, compared to just over half of men (55%). When it comes to exercise, 70% of men hit the gym for 30 minutes or more each week, compared to 65% of women.

[Source:  "Survey Finds 60 Percent of U.S. Adults Take Vitamins or Supplements."  Wakefield Research on behalf of The Vitamin Shoppe.  1 June 2011.  Web.  9 June 2011.]