SALESFUEL TODAY

Make the Most of Your Time

by | 2 minute read

The author of a recent arti­cle on All​Busi​ness​.com makes a wise obser­va­tion in his first line: "The per­son who coined the phrase ‘time is mon­ey,' must have been a sales rep paid on com­mis­sion." John Boe, the article's author, makes a valid point that while time is impor­tant in every indus­try, it is par­tic­u­lar­ly vital in sales, when every phone call, meet­ing, or even e‑mail can mean more mon­ey made. Espe­cial­ly in a time when the econ­o­my is not very sta­ble, time man­age­ment is essen­tial to suc­cess and san­i­ty. While the tips Boe offers are con­sid­ered stan­dard prac­tices, one in par­tic­u­lar stands as out sage advice: "Be care­ful not to con­fuse activ­i­ty with pro­duc­tiv­i­ty. For exam­ple, don't just block off a cou­ple of hours to make calls, set mea­sur­able activ­i­ty goals to be accom­plished, such as 25 phone calls per day." This can become a gray area for any pro­fes­sion­al, and Boe's advice serves as a reminder that not every task is worth the time spent. By tak­ing a step back and ana­lyz­ing some of your day-to-day activ­i­ties, you may find that at least a cou­ple aren't nec­es­sar­i­ly lead­ing to a lucra­tive end. Also, by spec­i­fy­ing exact­ly what goal you want to accom­plish with each task, you give your­self some­thing to work towards and mea­sure results against. If you find that you aren't meet­ing those goals, seek out more effi­cient ways to get the desired return on your time invest­ment.

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