Manage Smarter 36 — Donald Lee Sheppard: Managing with Ethics and Integrity

Donald Lee Sheppard is a highly sought-​after speaker and the author of “THE DIVIDENDS OF DECENCY: How Values-​Based Leadership Will Help Business Flourish in Trump’s America” and Principal at SHEPPARD. He coaches corporate leaders and students on the importance of values-​based leadership, employing “Win-​Win-​Win” models of business and is an expert in ethics and integrity.

In this episode, Audrey, Lee and Don discuss:

  • The definition of “Leadership Malpractice”
  • How to breathe life into your existing “Code of Ethics” for daily execution
  • How sports administration can stray from ethics and integrity
  • How to recognize good ethics and integrity in job candidates

It really is about “Does the end justify the means?” You can have all the code of ethics written down in endless places and on posters but who are you dealing with? Who are the leaders of the organization? What is it that they think is OK?” – Don Sheppard 

Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.

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C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel - a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
How can a #salesmanager handle the day-​to-​day demands of their job and still support a team of struggling sales pro… — 1 day ago
C. Lee Smith