Last month, the Association of National Advertisers held its annual meeting, and attendants (a mix of client-side marketers, media and creative agencies) took part in a poll that gauged their marketing plans. Overall, the majority plans to keep marketing/media spending at a constant, and 56% say their CEO views marketing efforts as "a brand-building investment." Marketers are also placing a lot of importance on new media. The majority (28%) views social media integration as having the most growth opportunity, and YouTube is the social media site most preferred for driving growth. Read the rest of the poll results here.
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