Marketers to Target Fall Apparel Shoppers with Promotions

Most consumers still aren’t ready to return to apparel stores in force. But over half of U.S. consumers who plan to purchase clothing this fall will spend up to $100. Marketers will be rolling out a variety of promotions to capture their share of this spending.

New research from CouponCabin finds that 92% of U.S. adults who bought new clothing last year won’t be venturing into stores this fall. For those who do go shopping, 53% plan to spend $100 or less. And they’ll be looking for ways to save money:

  • Purchasing items on sale 71%
  • Using coupons 52%
  • Cutting back on the  number of purchased items 43%

Because apparel budgets remain tight, shoppers will be looking for items that fit in with the rest of their wardrobes. And they'll likely want affordable designs that are part of on-​trend collections. Jackie Warrick, Chief Savings Officer at CouponCabin​.com, says that consumers want to be fashionable even while they are on a budget. Almost 1/​4th, 24% of shoppers, keep runway and high fashion trends in mind while they are looking for new items.

Big fashion trends this fall will include:

  • Clashing: Bold patterns, bright colors of all kinds that can be mixed and matched
  • Bright colored pants: Both men and women will be sporting pants in pinks, greens and electric blues
  • Plaid: These patterns will be making their way into shirts, dresses and coats.

Retailers can boost traffic in their stores by advertising trendy fashions. In addition to promoting discounted prices, merchants can generate higher sales by using coupons creatively.

[Source: More Than Half of Adult Shoppers Plan to Spend $100 or Less on Fall Fashion Items,'s Survey Reveals. CouponCabin​.com. 26 Jul. 2011. Web. 1 Aug. 2011] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.