Marketers to Target Fall Apparel Shoppers with Promotions

by | 2 minute read

Most con­sumers still aren’t ready to return to appar­el stores in force. But over half of U.S. con­sumers who plan to pur­chase cloth­ing this fall will spend up to $100. Mar­keters will be rolling out a vari­ety of pro­mo­tions to cap­ture their share of this spend­ing.

New research from Coupon­Cab­in finds that 92% of U.S. adults who bought new cloth­ing last year won’t be ven­tur­ing into stores this fall. For those who do go shop­ping, 53% plan to spend $100 or less. And they’ll be look­ing for ways to save mon­ey:

  • Pur­chas­ing items on sale 71%
  • Using coupons 52%
  • Cut­ting back on the  num­ber of pur­chased items 43%

Because appar­el bud­gets remain tight, shop­pers will be look­ing for items that fit in with the rest of their wardrobes. And they'll like­ly want afford­able designs that are part of on-trend col­lec­tions. Jack­ie War­rick, Chief Sav­ings Offi­cer at Coupon​Cab​in​.com, says that con­sumers want to be fash­ion­able even while they are on a bud­get. Almost 1/4th, 24% of shop­pers, keep run­way and high fash­ion trends in mind while they are look­ing for new items.

Big fash­ion trends this fall will include:

  • Clash­ing: Bold pat­terns, bright col­ors of all kinds that can be mixed and matched
  • Bright col­ored pants: Both men and women will be sport­ing pants in pinks, greens and elec­tric blues
  • Plaid: These pat­terns will be mak­ing their way into shirts, dress­es and coats.

Retail­ers can boost traf­fic in their stores by adver­tis­ing trendy fash­ions. In addi­tion to pro­mot­ing dis­count­ed prices, mer­chants can gen­er­ate high­er sales by using coupons cre­ative­ly.

[Source: More Than Half of Adult Shop­pers Plan to Spend $100 or Less on Fall Fash­ion Items,'s Sur­vey Reveals. Coupon​Cab​in​.com. 26 Jul. 2011. Web. 1 Aug. 2011]
Kathy Crosett
Kathy is the Vice Pres­i­dent of Research for Sales­Fu­el. She holds a Mas­ters in Busi­ness Admin­is­tra­tion from the Uni­ver­si­ty of Ver­mont and over­sees a staff of researchers, writ­ers and con­tent providers for Sales­Fu­el. Pre­vi­ous­ly, she was co-owner of sev­er­al small busi­ness­es in the health care ser­vices sec­tor.