Marketers to Brighten Products with Honeysuckle Pink in 2011

Now that the Great Recession appears to be history, marketers want to get consumers excited about buying again. One way to encourage spending is to appeal to a consumer's sense of color.  For next year, the experts at the Pantone Color Institute, say that honeysuckle, a ‘festive reddish pink’, will help the general public find new confidence and courage to cope with everyday life.

Leatrice Eiseman, executive director of the Pantone Color Institute® says, “[i]n times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues.” As a reminder, turquoise was Pantone's 2010 color of the year and was meant to serve as an escape for many consumers who were looking for a way out of the recession.

Both apparel and home furnishings designers pay close attention to color trends. In apparel, honeysuckle  will be appealing to both men and women as a trendy color to sport during the day and into the evening. Home accessories designers will also attempt to lure the fashion-​conscious consumers with products like pillows, bedding and appliances adorned with honeysuckle.   Other consumers will be tempted to paint a wall in the new color.

Industry experts note that honeysuckle works well with last year’s turquoise. Designers envision these two colors, matched in an outfit or on a tabletop.  Tom Mirabile, head of global trends and design at Lifetime Brands Inc. noted that honeysuckle is “Mad Men pink.” Coupled with the thirst for turquoise, it’s easy to see that fashion and design may be headed toward a retro period.

Look for marketers to use honeysuckle pink in their products and advertisements during 2011.

[Sources: Pantone Reveals Color of the Year for 2011. Pantone​.com. 9 Dec. 2010. Web. 21 Dec.2010; Brinkley, Christina. The New Hue for 2011. Wall Street Journal. 9 Dec. 2010. Web. 21 Dec. 2010] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.