Marketing Contractor Services for Best Results

Anyone who tried to hire a home maintenance or improvement contractor during the recent housing boom may have had a long wait. These days, contractors may find themselves facing a long wait for work as home remodeling and improvement expenditures are expected to decline through 2008. 

What are the key factors that influence home owners when it comes to hiring a contractor? A recent survey provides a peek into the consumer mindset. 

Here’s what keeps consumers from hiring a contractor:

  • Cost of the job 41%
  • Contractor makes a mess in the home 27%
  • Contractor breaks something while repair something else 30%

Key criteria for selecting a contractor:

  • Project done on time and on budget 67%
  • Recommendation from a neighbor or friend 70%
  • Contractor appears trustworthy 16%
  • Price 10%

Is it time for your contractor clients to undertake a direct mail campaign that rewards existing clients for making referrals?


Kimberly-​Clark Professional DIY Business Survey

"No Recovery in Remodeling Activity Expected Through 2008," Joint Center on Housing Studies, Harvard University.

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.