Matching Curriculums with Workplace Demand Means More Marketing Opportunity

A new report from the The Conference Board, Americans for the Arts and the American Association of Schools  shows a disconnect between what employers value and training programs being offered by schools. This disconnect is especially large when it comes to communications skills and creative thinking.

Employers who need to develop creative thinking use the following strategies to train staff members who lack critical skills:

  • Moving employees through different departments
  • Managerial coaching
  • Mentoring

Surveyed school systems indicated that funding for arts programs to develop creative thinking typically allows for only one or two curriculum strategies. This problem opens an opportunity for arts-​related schools to advertise their strengths both to employers and to parents who want to expand their children's education.

Share this data with your art school clients.

Source: Conference Board Release

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.