November 25, 2020
Heavy Radio Listeners are 2020's Big Spenders
After nearly nine months of masking up, maintaining a six-foot distance from others, and washing our hands, people aren’t as afraid to go out and shop anymore.
Media Sales
November 23, 2020
How the Pandemic Changed Search Marketing
Industry experts thought they had their projections right, but the pandemic changed search marketing this year. Before we knew about COVID-19, analysts were certain that the search industry’s growth rate would begin to slow.
November 20, 2020
New Year’s Campaigns Should Include Connected TV
Many Americans are looking to 2021 with renewed hope that everything will get back to the way it was and soon. And with the new year comes New Year’s resolutions your clients can market to.
November 19, 2020
SMBs Depend on Email and Social Media for Holiday Season
Do your clients have their marketing strategy mapped out for the rest of the holiday selling season? Many SMBs will depend on email and social media to grow sales this holiday season.
November 18, 2020
3 Ad Formats Consumers Actually Find Trustworthy
If focusing on the truth of their products or services is something your client values, they’re likely investing in the help of influencers. The problem with influencers is that they’re not the most trustworthy source.
November 17, 2020
AdMall’s Digital Audit Closes $270,000 In Sales and Creates Digital Presence for Ad Agency
Tom Binder, account executive from Spectrum Reach, has been selling media for nearly thirty years. It was only in 2019 that he began working with an ad agency that became a goldmine of sales activity.
November 16, 2020
Do Your Clients Know Which Forms of Content Work Best?
Do your clients know which forms of content work best for them? They are busy creating content to draw their prospects and eventual customers into the purchase funnel.
November 13, 2020
Health Care and Pharma Industry to Increase Digital Ad Spend
There have been a few industries that COVID-19 has actually helped significantly. The health care and pharma industry is one of the big ones.
November 12, 2020
Marketers Focus on In-App Ad Experience
When consumers use a free app, they are resigned to encountering ads. Smart marketers focus on the in-app ad experience as a way to engage positively with consumers.
November 11, 2020
The Media Stressed Out Americans are Using to Cope
We have now been trapped for eight months. Social distancing to slow the spread of COVID-19 is a worthy effort made by many Americans. However, that doesn’t mean that we don’t feel stressed out by being stuck at home.
November 10, 2020
AdMall’s Local Account Intelligence Report Drives $43,000 Roofing Construction Ad Sale
Sarah Wiles, a media sales consultant for WMC/Gray Media, has been selling media for seven years and has been an avid AdMall user for the past four.
November 9, 2020
How to Help Your Clients Overcome Mobile Marketing Fatigue
Do you remember when we thought it was cool to see ads on our mobile phones? Now, your clients are faced with the need to overcome mobile marketing fatigue.
November 6, 2020
Digital and Print Ads: The Perfect Pair
Print advertising is fairly effective on its own. Digital advertising has proven to be even better in most cases, especially as time goes on. However, advertisers rarely use digital and print together.
November 5, 2020
How to Help Your Professional Services Clients Prepare for 2021
Your clients have encountered business challenges like never before this year. Are you asking yourself how you can help your professionals services clients prepare for 2021?
November 4, 2020
Online Shopping Experiences that Influence Sales
Online shopping is the top dog in commerce more so now than ever. E‑commerce isn’t just convenient anymore, it’s a necessity for most.
November 3, 2020
TV News Viewership is Changing Dramatically
When you picture consumers who watch the news on their TVs, the older generations probably are the first that come to mind. However, TV news audiences are changing.
November 2, 2020
56% of Businesses Emphasize Digital Marketing for Holidays
The first wave of COVID-19 infections caused businesses to pull back on advertising. During the second wave, which is coinciding with Q4, 56% of businesses will emphasize digital marketing.
October 30, 2020
The Ads That Get Podcast Listeners Talking and Buying
Podcasts are the new up-and-coming advertising medium consumers can’t get enough of. However, not all podcast ads are created equal.
October 29, 2020
Three Tips on Managing Negative Keywords for Clients
Do you need help managing negative keywords for clients? Marketers face a huge challenge when they use paid search as part of their advertising mix.
October 28, 2020
How to Improve Your Client's Email Deliverability
Businesses that previously relied on traditional advertising methods are finally making the switch to digital, particularly email ads. What can you do to help keep your client’s open rates up?
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