QUICK TAKES ON LOCAL/DIGITAL MARKETING
Even though the world is opening back up, American consumers have still developed an increased love for online shopping. The online shopping craze isn’t going to fade any time soon. So, brands need to incorporate that into their marketing strategies
Attitudes and expectations are quickly changing and today's consumers expect sustainability from marketers.. Only a few years ago, coffee drinkers were happy to toss out packaging that allowed them to personalize their coffee using pods.
An insurance agency was struggling to find its footing in their local market, when they were approached by Cindy Mackie, a marketing consultant with Sinclair Television Group.
You may think that your client’s Google My Business listings are the perfect place for keyword stuffing. But it's not.
A small-town funeral home was in good standing with its local community, but wanted to branch out so residents of other nearby towns would know the business can be trusted when it is time to deal with one life’s most delicate subjects.
You must tell the story of your brand in a way that builds trust with prospective customers and allows them a glimpse into the moral and ethical values of your business. These actions set the stage for responsible, sustainable brand marketing for the future.
Multi-location companies have the same challenges as local, independent operators. Marketers need to understand that local search and localized social marketing are distinct areas, each requiring focus and a different strategy and approach altogether.
Videos alone aren’t what is going to strengthen your client’s brand: The content is.
Social media marketing continues to grow in importance. Especially since consumers who started using social media during the pandemic are likely to continue.
Here are more details on how to make the most of animated video ads.