Do you need help managing negative keywords for clients? Marketers face a huge challenge when they use paid search as part of their advertising mix.
After issuing dire predictions about many sectors of the advertising economy, industry analysts say consumers are noticing OOH ads. Early in the COVID-19 pandemic, ad industry watchers predicted a difficult season for the out-of-home media industry.
We have all had to make significant changes to every part of our lives because of the COVID-19 pandemic. Neither business nor leisure activities were unaffected. Many changes made to the business scene are likely to prove permanent.
In dentsu’s CMO survey 2020, analysts reveal they expect 63% of prepared CMOs to boost 2021 marketing spend. That information bodes well if you’re selling media or marketing services
The Black Lives Matter (BLM) movement has been around since 2013. Whether you and your clients were aware of BLM before this year, you must agree that the movement is certainly making its mark this time. And it’s something marketers can no longer ignore.
Kara Felton, account executive for Spectrum Reach, had been selling media for only two years when the COVID-19 pandemic hit. Like other sales reps, her strategies immediately shifted and that was no more evident than when she approached a local HVAC dealer.
Are your SMB clients ready for the 2020 holiday season? A new survey from Comcast Business reveals that the COVID-19-induced recession brought a drop in business for 86% of SMB owners.
Whether your client is new to online sales or is an e‑commerce veteran, the quality of their SEO strategy is equally important. If new and existing customers don’t see your client’s website on the first page of their search results, the website may as well not exist in many consumers’ opinions.
The Kantar Media Reactions report is out, and the findings reflect consumer and marketer attitudes about advertising on a global basis. Despite a consumer preference for traditional ad formats, marketers will continue to ramp up digital ad in 2021.
This year has tested the bonds of customer loyalty. Consumers all over the country are flocking to the brands and companies they trust the most during the COVID-19 chaos. They’re also questioning which businesses they should cut while trying to save money where they can.
WHMI account executive Emily Marone knew she had to take a new approach when targeting new clients during the COVID-19 pandemic. Marone has been the company for 14 years, spending ten years on-air before shifting to an account executive role for the past four years. She started using AdMall recently.
The disruption caused by the current pandemic has pushed businesses to focus on content marketing. Since they can’t, in most cases, set up in-person meetings, at least 70% of B2B marketers will invest in 2021 content creation.
Which would you rather do: Read a letter or watch a short video? You probably agree with most people and would choose the video, right?
Five years ago, podcast ads were not very popular. It seemed as if this little underdog advertising format would never fully take off. Oh, but it did.
The economy and COVID-19 aren’t the only things consumers are worried about this year.
In the recent past, B2B marketers have relied on trade show activities as an effective form of lead generation. In our new normal, and with no solid estimates on when in-person trade shows will appear on the calendar again, analysts expect B2B operators’ digital ad spending to grow by 22% this year.
Well, here we are. Seven months into a pandemic that still has no clear end in sight. While this year has been rough for the majority of Americans, it has helped one group. Digital advertisers.
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The most successful media sales executives are thought of as "local marketing experts."
— C. Lee Smith, SalesFuel CEO