QUICK TAKES ON LOCAL/​DIGITAL MARKETING

targetomnichannelshoppers
July 22, 2021

The latest information from the National Retail Federation (NRF) points to retail sales growth of between 10.5% and 13.5% in 2021. This growth rate will drive consumer spending to more than $4.44 trillion and greatly surpasses the organization’s initial projection of a 6.5% growth rate for the year.

optimize SEO
July 14, 2021

More of your client’s competition is investing in search engine optimization (SEO). This is making it more difficult to maintain your client's spot in the top search results. And keyword stuffing has destroyed what used to be the easiest way to optimize SEO. What can you do?

July 13, 2021

Altice USA account executive Lisa Phillips has been selling media for over 25 years and has a wide range of experience that spans from selling radio advertising in the early 90s to transitioning to selling cable and connected TV four years ago. It was this experience that helped her comfortably approach a potentially renewing plumbing client who was having difficulties adjusting to the new COVID-​19 reality.

customer relationships
July 7, 2021

The switch to digital channels for shopping, banking, work, etc. was expedited last year. This may not sound like much of a problem since many organizations had already invested in digitalization before the pandemic. However, according to a report by Nielsen, “that doesn’t mean that their customer relationships are active and healthy.”

LEADING SOLUTIONS FOR LOCAL MARKETING+MEDIA SALES

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