October 29, 2020
Three Tips on Managing Negative Keywords for Clients
Do you need help managing negative keywords for clients? Marketers face a huge challenge when they use paid search as part of their advertising mix.
Media Sales
October 28, 2020
How to Improve Your Client's Email Deliverability
Businesses that previously relied on traditional advertising methods are finally making the switch to digital, particularly email ads. What can you do to help keep your client’s open rates up?
October 26, 2020
Consumers Are Noticing OOH Ads
After issuing dire predictions about many sectors of the advertising economy, industry analysts say consumers are noticing OOH ads. Early in the COVID-19 pandemic, ad industry watchers predicted a difficult season for the out-of-home media industry.
October 23, 2020
Your Client's Company Values are a PR Opportunity
We have all had to make significant changes to every part of our lives because of the COVID-19 pandemic. Neither business nor leisure activities were unaffected. Many changes made to the business scene are likely to prove permanent.
October 22, 2020
63% of Prepared CMOs to Boost 2021 Marketing Spend
In dentsu’s CMO survey 2020, analysts reveal they expect 63% of prepared CMOs to boost 2021 marketing spend. That information bodes well if you’re selling media or marketing services
October 21, 2020
Your Advertising Clients Must React to the BLM Movement
The Black Lives Matter (BLM) movement has been around since 2013. Whether you and your clients were aware of BLM before this year, you must agree that the movement is certainly making its mark this time. And it’s something marketers can no longer ignore.
October 20, 2020
AdMall’s Co-op Report Helps Close $150,000 HVAC Ad Sale
Kara Felton, account executive for Spectrum Reach, had been selling media for only two years when the COVID-19 pandemic hit. Like other sales reps, her strategies immediately shifted and that was no more evident than when she approached a local HVAC dealer.
October 19, 2020
Are Your SMB Clients Ready for the 2020 Holiday Season
Are your SMB clients ready for the 2020 holiday season? A new survey from Comcast Business reveals that the COVID-19-induced recession brought a drop in business for 86% of SMB owners.
October 16, 2020
Perfecting Your Client’s SEO Strategy
Whether your client is new to online sales or is an e‑commerce veteran, the quality of their SEO strategy is equally important. If new and existing customers don’t see your client’s website on the first page of their search results, the website may as well not exist in many consumers’ opinions.
October 15, 2020
Marketers to Ramp Up Digital Ads in 2021
The Kantar Media Reactions report is out, and the findings reflect consumer and marketer attitudes about advertising on a global basis. Despite a consumer preference for traditional ad formats, marketers will continue to ramp up digital ad in 2021.
October 14, 2020
Loyalty Programs are More Crucial This Year than Ever
This year has tested the bonds of customer loyalty. Consumers all over the country are flocking to the brands and companies they trust the most during the COVID-19 chaos. They’re also questioning which businesses they should cut while trying to save money where they can.
October 13, 2020
Amid Pandemic, AdMall Blogs Help AE Pivot Auto Service Center Ads
WHMI account executive Emily Marone knew she had to take a new approach when targeting new clients during the COVID-19 pandemic. Marone has been the company for 14 years, spending ten years on-air before shifting to an account executive role for the past four years. She started using AdMall recently.
October 12, 2020
41% of B2B Marketers to Boost Video and ABM
Last week, we reviewed the outlook for content marketing in the B2B space. Now, Sagefrog Marketing Group is out with its forecast for 2021 B2B marketing, and their analysts expect B2B marketers to boost video and ABM in 2021.
October 9, 2020
Common SEO Mistakes Your Clients Need to Fix Now
What’s the first step you take when you need or want a new product? You’re going to research it online, right?
October 8, 2020
70% of B2B Marketers Will Invest in 2021 Content Creation
The disruption caused by the current pandemic has pushed businesses to focus on content marketing. Since they can’t, in most cases, set up in-person meetings, at least 70% of B2B marketers will invest in 2021 content creation.
October 8, 2020
You Should be Using Video Sales Letters Instead of Emails
Which would you rather do: Read a letter or watch a short video? You probably agree with most people and would choose the video, right?
October 7, 2020
Why Your Clients Need to Invest in Podcast Ads Now
Five years ago, podcast ads were not very popular. It seemed as if this little underdog advertising format would never fully take off. Oh, but it did.
October 6, 2020
Environmental Issues Impact Ad Campaigns Significantly
The economy and COVID-19 aren’t the only things consumers are worried about this year.
October 5, 2020
B2B Digital Ad Spending to Grow by 22% This Year
In the recent past, B2B marketers have relied on trade show activities as an effective form of lead generation. In our new normal, and with no solid estimates on when in-person trade shows will appear on the calendar again, analysts expect B2B operators’ digital ad spending to grow by 22% this year.
October 2, 2020
How is Digital Video Faring During the Coronavirus?
Well, here we are. Seven months into a pandemic that still has no clear end in sight. While this year has been rough for the majority of Americans, it has helped one group. Digital advertisers.
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