QUICK TAKES ON LOCAL/DIGITAL MARKETING
Three Ways Businesses Support Their Channel Partners
Are businesses supporting their channel partners? Whatever marketing assistance they’re offering, chances are, it’s not enough.
How Americans are Spending Their Digital Time
Gone are the days of being judged for spending too much time online. On average, the pandemic increased everyone’s digital time by at least an hour a day last year.
Businesses to Boost Marketing Budgets by 10.1%
As business leaders look ahead to the next 12 months, they expect to boost marketing budgets by 10.1%. The CMO Survey, produced by Duke University’s Fuqua School of Business, Deloitte and the American Marketing Association, contains fresh data as of February 2021.
The Future of Post-Pandemic Direct Mail
Direct mail is among the print media that took a hit last year, but there's a silver lining for this ad medium.
How Ads Affect the Top Podcast Demographics
There’s one thing you may not know about the podcast landscape: Podcast demographics are more diverse than the U.S. population as a whole.
Consumers Spend More Than 5 Hours a Day Watching TV
If there’s one activity we’ve all done more of in the past year, it’s watching TV: over 5 hours a day. When the COVID-19 pandemic started, we stayed glued to our TVs, taking in the last reports of the viral spread — globally and locally.
How to Craft the Best Local Paid Search Strategy
COVID-19 has shrunk both our social and shopping bubbles significantly. While this turn of events makes the business situation challenging for your clients, they can improve their outcome by using local paid search.
Is Friday the New Tuesday for Email Campaigns?
Email marketing continues to be an effective way for businesses to grow revenue. Consumer responses to these messages changed in the past year, prompting businesses to ask, “Is Friday the new Tuesday?” for this form of marketing.
The Keys to Sports Sponsorships in 2021
Since the pandemic is still limiting in-person interactions both at sporting events and in everyday life, there’s a good chance that more people will be watching the games in their homes than before. This is not only an opportunity for TV and digital advertisers, but businesses who invest in sports sponsorships, as well.
26% of Viewers Watch more Streaming than Traditional TV
Consumers continue to shift their video viewing habits. Up to 26% of viewers watch more steaming than traditional TV. Advertisers are taking notice.
3 of This Year's Biggest Digital Marketing Trends
2021 was expected to be the year when things would return to normal, but the pandemic isn’t over yet. Here are a few digital marketing trends to keep in mind.
How to Convince Consumers to Share Ad Content
Your clients invest heavily in the creative aspects of the advertising. One of the best returns on investment happens when consumers share ad content across social media channels.
How Connectivity at Home has Changed During the Pandemic
“It’s fair to say that virtual is the new IRL.” As much as you may want to argue, this describes the pandemic’s reality fairly well.
AE Uses AdMall to Closes $54,000 Digital and TV Ad Sale
Kristen Robinson has been selling media for as an account executive at Spectrum Reach for almost two years. Since day one, she has been using AdMall, and in the last three quarters alone, she’s amassed three success stories totaling over $450,000. So, it was no surprise that she knew where to turn when approaching a local nonprofit organization.
B2B Marketers Will Ramp Up Digital Ad Spending
B2B marketers will ramp up digital ad spending in 2021. Specifically, they expect to shell out $9.03 billion on digital ad spending this year.
Using Digital Video to Improve Brand Engagement
In most cases, you’d rather watch something than read it, right? Videos are more visually stimulating than text, even if that text has an image attached to it somewhere.
Are Your Clients On-Trend with Social Media Ads This Year?
Are your clients on-trend with social media advertising this year? In the new 2021 Social Media Trends report from Talkwalker, the experts talk about what’s happening in this media format.
How Small Businesses can Thrive in Prolonged Quarantine
2020 was a terrible year for small businesses, but there's still hope for them if they focus on their online efforts.
AE Closes $63,000 Sale with AdMall and Convinces Law Firm to Switch to TV Advertising
Michael McCann is an account executive for Spectrum Reach and has been selling media for over 30 years. Recently, he was inspired to reach out to a local law firm.
What Your Clients Need to Know About TV Advertising
At the start of the pandemic in 2020, advertisers pulled back in a big way. System1 has been studying what your clients need to know about TV advertising in 2021.
