QUICK TAKES ON LOCAL/DIGITAL MARKETING
Even though the world is opening back up, American consumers have still developed an increased love for online shopping. The online shopping craze isn’t going to fade any time soon. So, brands need to incorporate that into their marketing strategies
It’s apparent that cord cutting and COVID-19-related lockdowns have made streaming more popular than ever. Researchandmarkets predicts an 11.2% CAGR for OTT in the U.S. by 2025.
Attitudes and expectations are quickly changing and today's consumers expect sustainability from marketers.. Only a few years ago, coffee drinkers were happy to toss out packaging that allowed them to personalize their coffee using pods.
More Americans watching both traditional and streaming TV far more than they did before the pandemic hit last year. As such, many companies are investing in shoppable ads.
An insurance agency was struggling to find its footing in their local market, when they were approached by Cindy Mackie, a marketing consultant with Sinclair Television Group.
Social Media Influencers (SMI) are an emerging component of contemporary marketing strategies. As your advertising clients reassemble their campaigns going forward, SMI’s may be a piece of the puzzle to consider.
You may think that your client’s Google My Business listings are the perfect place for keyword stuffing. But it's not.
Seth Godin is credited with saying “Marketing is no longer about the stuff you make, but about the stories you tell.”
Society has gotten a taste of the convenience of virtual events. And we don’t want to completely give them up. Many organizations will turn to hybrid events going forward.
A small-town funeral home was in good standing with its local community, but wanted to branch out so residents of other nearby towns would know the business can be trusted when it is time to deal with one life’s most delicate subjects.
You must tell the story of your brand in a way that builds trust with prospective customers and allows them a glimpse into the moral and ethical values of your business. These actions set the stage for responsible, sustainable brand marketing for the future.
Content marketing often falls to the wayside so that online video and social media can take the spotlight. This is a mistake on marketers’ parts.
Multi-location companies have the same challenges as local, independent operators. Marketers need to understand that local search and localized social marketing are distinct areas, each requiring focus and a different strategy and approach altogether.
SEO strategies can come crashing down if you don’t have a plan of attack for managing broken backlinks.
U.S. consumers want it all. They want it now. It must be high quality. And price matters less than it did ten years ago.
Social media marketing continues to grow in importance. Especially since consumers who started using social media during the pandemic are likely to continue.
Brand safety is a set of measures that aims to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online.
