QUICK TAKES ON LOCAL/DIGITAL MARKETING
Your clients have learned well the lessons of pandemic-driven online behavior while becoming even more resourceful using the wealth of information at their fingertips. At the same time, 63% of marketing execs feel pressured to grow revenue as these shifts may reveal shortcomings of their advertising strategy.
Until about three years ago, online sports betting was taboo. Then the Supreme Court changed that. Now, online gambling advertising has become a new golden goose of the advertising world.
SEO or search engine optimization remains a top way for marketers to be discovered online. Marketers spend billions of dollars trying to improve their position on the search engine results pages (SERP), but your clients can rock their SEO outcomes by paying attention to a few specific details.
What’s in store for sports sponsorships until we finally reach a post-pandemic economy?
Kristen Robinson, account executive at Spectrum Reach, had quite the run to end 2020. She was featured as a Sell Smarter! Award winner in Q1 of this year for a $54,000 sale she closed last year and is back again with one of the largest single sale awards we’ve had the privilege of giving out. This time, Robinson turned her attention to a local small business barbecue chicken chain.
Some of your clients might have been among the lucky businesses that experienced surging demand for their products and services during the pandemic. If other clients are struggling to attract attention after being closed for several months, they should remember that 90% of consumers use coupons.
Streaming TV viewing as thrived since the pandemic began last March. According to a report by MediaPost, streaming TV viewing time in North America increased by 18% year-over-year in just the first quarter of 2021.
After over a year of waiting, the world is slowly opening back up! However, consumers still don’t want to assume that every company is returning to business-as-usual just yet. So, your clients could be missing out on sales if they don’t make their post-lockdown status known.
We all know that selling digital marketing services may not be as lucrative or easy as selling a full-page ad in your publication. But businesses continue to boost advertising on major digital sites, and they don’t always get it right.
Your clients will need to be selective in the social media platform they choose if they want to see the results they expect.
Full-service dine-in restaurants are opening back up. How can fast food restaurants stay competitive and top-of-mind in the post-pandemic market?
Melissa Fryrear, event account executive at Gannett, has not been in the media sales game very long, having only sold for two years. It was about a year into her new career that she began to use AdMall, and almost immediately, she began to see results. Especially when it came to approaching a local mortgage lender.