QUICK TAKES ON LOCAL/DIGITAL MARKETING
COVID-19’s Impact on TV Viewing Habits
How did you pass the time during your 2020 lockdown turned socially distanced quarantine? You probably watched A LOT of TV. America’s TV viewing habits changed a bit last year.
Why Google My Business Profiles Are So Important
When your clients ask you to optimize their SEO, they are after one outcome — being more visible to consumers so they can increase sales. Last year, the Google My Business profiles became important in the world of search.
Will Traditional Advertising Recover in 2021?
Last year, almost all forms of advertising media experienced an immense drop in investment dollars. Traditional advertising has suffered the most.
AdMall’s Sales Tools Close Over $70,000 for Auto Dealer TV Campaign
Since the beginning of 2019, Leah Harrelson, an account executive from Spectrum Reach, has closed more than $140,000 in ad sales by using AdMall. So, it was no surprise when we received another Sell Smarter Award submission from Harrelson, this time focused on helping a small auto dealer in her market.
Predicted Recovery for the 2021 Local Advertising Market
BIA Advisory Services analysts predict a healthy recovery for the 2021 local advertising market. This prediction is great news because the local advertising market wasn’t spared during the pandemic.
Virtual Events Attract Big Spenders
We may have crossed the finish line to a new year. However, COVID-19 isn’t quite done with us yet. In the meantime, virtual events are being coming increasingly important in the marketing strategy of many marketers.
DOOH Delivers Impressive Results
If you’re selling digital out-of-home (DOOH) ad space, do you know what the future holds? Media buyers believe DOOH delivers impressive results.
Radio Listeners are Coming Back with a Vengeance
Radio took a hit at the beginning of the pandemic, much like many other fairly traditional media formats. But, ever so slowly, radio listeners have begun to steadily rise again.
The Importance of Diversity and Representation in TV Ads
Tis the season for “New year, new me,” resolutions, and there’s one very important goal your advertising clients should set for themselves.
Publishers Poised to Tap Media Buyers’ 2021 Digital Budgets
A new survey conducted by AdWeek shows that content providers are ready to get back to the business of making money. Publishers, in particular, are poised to tap media buyers’ 2021 digital budgets.
Manage Smarter 155 — Sky Stephens: Improving Lead Gen and Preserving Margins
Sky Stephens, co-founder of the Association of Professional Builders, a leading business coaching company dedicated to improving the residential construction industry for both builders and consumers. In this episode, we discuss: what is the #1 need her clients see in getting greater lead generation and success; her advice to managers struggling with improving margins; how she counsels clients on profitability, growing managing teams and margins; the sales training program she launched to drive greater lead gen and revenue; and advice on maintaining rate integrity during a lull.
Digital Marketing Spend to Increase in These Areas
Are your clients having trouble staying current with the most effective digital marketing formats? It’s not easy to keep up with the latest tech-based changes.
Consumer Age Impacts Search Strategy
Consumers of all ages know how to search online. But search strategy varies by age.
Is Direct Mail Still Worth It?
Even after a disappointing 2019, hope is renewed for direct mail in 2020.
Do Your Clients’ Ads Give Consumers What They Want?
Consumers are overwhelmed by the volume of content coming at them. Your clients’ ads make up part of that content.
Who is Still Heavily Swayed by Newspapers, Radio and TV?
Have your clients given up on traditional media advertising? While it’s true that digital is streamrolling its way to the top of the advertisement food chain, traditional still sways particular audiences.
What is the Fastest Growing Format in Online Advertising?
Are your clients taking advantage of the fastest growing format in online advertising? Do you even know what that is at the moment?
Marketers Turning to Media Mix Adjustments
As the COVID-19 crisis drags on, marketers are turning to media mix adjustments. They're also looking for better ways to connect with existing customers and new audiences.
Silver Lining in the Coronavirus-related Ad Market Meltdown
Your clients may be trying to pull ad campaigns they’ve been planning, especially if they operate in the travel vertical. The coronavirus-related ad market meltdown is real.
Digital Audio is One of the Biggest Influencers of Hispanic Consumers
You and your clients may not give much thought to digital audio usage in America. It’s just big music streaming services being used, right? Wrong.
