QUICK TAKES ON LOCAL/DIGITAL MARKETING
Since the beginning of 2019, Leah Harrelson, an account executive from Spectrum Reach, has closed more than $140,000 in ad sales by using AdMall. So, it was no surprise when we received another Sell Smarter Award submission from Harrelson, this time focused on helping a small auto dealer in her market.
BIA Advisory Services analysts predict a healthy recovery for the 2021 local advertising market. This prediction is great news because the local advertising market wasn’t spared during the pandemic.
Tis the season for “New year, new me,” resolutions, and there’s one very important goal your advertising clients should set for themselves.
A new survey conducted by AdWeek shows that content providers are ready to get back to the business of making money. Publishers, in particular, are poised to tap media buyers’ 2021 digital budgets.
Sky Stephens, co-founder of the Association of Professional Builders, a leading business coaching company dedicated to improving the residential construction industry for both builders and consumers. In this episode, we discuss: what is the #1 need her clients see in getting greater lead generation and success; her advice to managers struggling with improving margins; how she counsels clients on profitability, growing managing teams and margins; the sales training program she launched to drive greater lead gen and revenue; and advice on maintaining rate integrity during a lull.
Are your clients having trouble staying current with the most effective digital marketing formats? It’s not easy to keep up with the latest tech-based changes.
Consumers are overwhelmed by the volume of content coming at them. Your clients’ ads make up part of that content.
Have your clients given up on traditional media advertising? While it’s true that digital is streamrolling its way to the top of the advertisement food chain, traditional still sways particular audiences.
Are your clients taking advantage of the fastest growing format in online advertising? Do you even know what that is at the moment?
Your clients may be trying to pull ad campaigns they’ve been planning, especially if they operate in the travel vertical. The coronavirus-related ad market meltdown is real.
You and your clients may not give much thought to digital audio usage in America. It’s just big music streaming services being used, right? Wrong.