QUICK TAKES ON LOCAL/DIGITAL MARKETING
Are businesses supporting their channel partners? Whatever marketing assistance they’re offering, chances are, it’s not enough.
As business leaders look ahead to the next 12 months, they expect to boost marketing budgets by 10.1%. The CMO Survey, produced by Duke University’s Fuqua School of Business, Deloitte and the American Marketing Association, contains fresh data as of February 2021.
If there’s one activity we’ve all done more of in the past year, it’s watching TV: over 5 hours a day. When the COVID-19 pandemic started, we stayed glued to our TVs, taking in the last reports of the viral spread — globally and locally.
Email marketing continues to be an effective way for businesses to grow revenue. Consumer responses to these messages changed in the past year, prompting businesses to ask, “Is Friday the new Tuesday?” for this form of marketing.
Since the pandemic is still limiting in-person interactions both at sporting events and in everyday life, there’s a good chance that more people will be watching the games in their homes than before. This is not only an opportunity for TV and digital advertisers, but businesses who invest in sports sponsorships, as well.
Consumers continue to shift their video viewing habits. Up to 26% of viewers watch more steaming than traditional TV. Advertisers are taking notice.
“It’s fair to say that virtual is the new IRL.” As much as you may want to argue, this describes the pandemic’s reality fairly well.
Kristen Robinson has been selling media for as an account executive at Spectrum Reach for almost two years. Since day one, she has been using AdMall, and in the last three quarters alone, she’s amassed three success stories totaling over $450,000. So, it was no surprise that she knew where to turn when approaching a local nonprofit organization.
Are your clients on-trend with social media advertising this year? In the new 2021 Social Media Trends report from Talkwalker, the experts talk about what’s happening in this media format.
2020 was a terrible year for small businesses, but there's still hope for them if they focus on their online efforts.
Michael McCann is an account executive for Spectrum Reach and has been selling media for over 30 years. Recently, he was inspired to reach out to a local law firm.
At the start of the pandemic in 2020, advertisers pulled back in a big way. System1 has been studying what your clients need to know about TV advertising in 2021.