Media Sales

QUICK TAKES ON MEDIA SALES AND DIGITAL MARKETING

consumersarenoticingoohads
October 26, 2020

Consumers Are Noticing OOH Ads

After issuing dire predictions about many sectors of the advertising economy, industry analysts say consumers are noticing OOH ads. Early in the COVID-19 pandemic, ad industry watchers predicted a difficult season for the out-of-home media industry.

SEO Strategy
October 16, 2020

Perfecting Your Client’s SEO Strategy

Whether your client is new to online sales or is an e‑commerce veteran, the quality of their SEO strategy is equally important. If new and existing customers don’t see your client’s website on the first page of their search results, the website may as well not exist in many consumers’ opinions.

rampupdigitaladsin2021
October 15, 2020

Marketers to Ramp Up Digital Ads in 2021

The Kantar Media Reactions report is out, and the findings reflect consumer and marketer attitudes about advertising on a global basis. Despite a consumer preference for traditional ad formats, marketers will continue to ramp up digital ad in 2021.

B2Bdigitaladspending
October 5, 2020

B2B Digital Ad Spending to Grow by 22% This Year

In the recent past, B2B marketers have relied on trade show activities as an effective form of lead generation. In our new normal, and with no solid estimates on when in-person trade shows will appear on the calendar again, analysts expect B2B operators’ digital ad spending to grow by 22% this year.

MAKING THE CASE FOR MEDIA SALES TOOLS+RESEARCH

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ON-DEMAND WEBINARS FOR IMPROVING MEDIA SALES

The most successful media sales executives are thought of as "local marketing experts."

— C. Lee Smith, SalesFuel CEO