QUICK TAKES ON LOCAL/DIGITAL MARKETING
Media companies who seek out these aggressive new marketers can take advantage of the abundant ad funds and build lasting relationships.
Americans developed a new love for media over the course of the pandemic. TFor an entire year-and-a-half, many of us had little to do outside of our homes. Well, nothing but consume media while social distancing. It was our primary source of entertainment.
We often refer to Labor Day as the last big patriotic holiday of summer. Your clients may be gearing up their promotions to connect with shoppers who respond to patriotic messaging on this holiday and beyond.
The latest information from the National Retail Federation (NRF) points to retail sales growth of between 10.5% and 13.5% in 2021. This growth rate will drive consumer spending to more than $4.44 trillion and greatly surpasses the organization’s initial projection of a 6.5% growth rate for the year.
Mobile ads amount to more than text search and search. These ads cover a range of styles to target consumers on the devices they always have on hand. And now, many mobile advertisers are beginning to set their eyes on more contextual placements for their mobile ads.
Your clients have faced multiple challenges in the past year. After they managed to stay in business during the COVID-19 outbreak, they once against struggled with a familiar pre-pandemic problem – for example finding good employees.
More of your client’s competition is investing in search engine optimization (SEO). This is making it more difficult to maintain your client's spot in the top search results. And keyword stuffing has destroyed what used to be the easiest way to optimize SEO. What can you do?
Altice USA account executive Lisa Phillips has been selling media for over 25 years and has a wide range of experience that spans from selling radio advertising in the early 90s to transitioning to selling cable and connected TV four years ago. It was this experience that helped her comfortably approach a potentially renewing plumbing client who was having difficulties adjusting to the new COVID-19 reality.
Show of hands: Who has been watching WAY more TV than they used to ever since last March? If you have, don’t be embarrassed. You’re in good company.
The switch to digital channels for shopping, banking, work, etc. was expedited last year. This may not sound like much of a problem since many organizations had already invested in digitalization before the pandemic. However, according to a report by Nielsen, “that doesn’t mean that their customer relationships are active and healthy.”
Blatant ads are not the most effective way to influence your client’s target audience. There are other factors that are important to consumers when swaying their buying decisions.