AdMall and SalesFuel are proud to present the Sell Smarter® Awards. The awards are presented quarterly to qualified media sellers who have shared a recent story of their sales success in generating new business or significantly growing an existing account. Entries are judged by members of the editorial team at Media Sales Today and representatives of SalesFuel, Inc.
Media sellers who submit their success stories and are selected for a Sell Smarter! Award receive a plaque, a $50 gift card, and a chance to win an iPad in a random drawing at the end of the year.
OTHER RECENT AWARD WINNERS
Karin Newhouse, account manager at Hubbard Broadcasting, has a standard AdMall routine that came in handy when she approached a dry cleaner who needed help adjusting their business model during the COVID-19 pandemic.
Altice USA account executive Lisa Phillips has been selling media for over 25 years and has a wide range of experience that spans from selling radio advertising in the early 90s to transitioning to selling cable and connected TV four years ago. It was this experience that helped her comfortably approach a potentially renewing plumbing client who was having difficulties adjusting to the new COVID-19 reality.
Grant Meech, an account executive at KRDO, has been selling media for less than a year. In that time, he learned how easily AdMall could help him close sales quickly. Fast forward a few months to when he came across the owners of a window coverings business who needed help promoting their products and services but were also hesitant about signing any new deals.
An insurance agency was struggling to find its footing in their local market, when they were approached by Cindy Mackie, a marketing consultant with Sinclair Television Group.
A small-town funeral home was in good standing with its local community, but wanted to branch out so residents of other nearby towns would know the business can be trusted when it is time to deal with one life’s most delicate subjects.
All of us had to deal with the COVID-19 pandemic to varying degrees. Vanessa Taylor, senior multimedia sales executive at LocaliQ, was looking for creative ways to approach boat dealers in her market during the early days of COVID-19. Through her 22-year media sales career, Taylor knew that even though times were tough, she could turn to AdMall and find ways to ease the burden of these local businesses.
Kristen Robinson, account executive at Spectrum Reach, had quite the run to end 2020. She was featured as a Sell Smarter! Award winner in Q1 of this year for a $54,000 sale she closed last year and is back again with one of the largest single sale awards we’ve had the privilege of giving out. This time, Robinson turned her attention to a local small business barbecue chicken chain.
Melissa Fryrear, event account executive at Gannett, has not been in the media sales game very long, having only sold for two years. It was about a year into her new career that she began to use AdMall, and almost immediately, she began to see results. Especially when it came to approaching a local mortgage lender.
Sarah May, an account executive at smart.market, was paying attention to national events last year when an idea came to mind. She wanted to research the residential security industry because she thought there might be a rise in demand for home security systems in her area. Then she started selling.