Many men might claim to be bewildered by the criteria women use to rate them in terms of attractiveness and future marriage potential. AnastasiaDate has set the record straight on one front – the cars men drive. The dating site’s new survey reveals exactly what women think of men who drive certain types of cars. Here’s a hint – men should leave their sports cars in the garage until they've made a positive impression on a woman.
About 21% of the 2,100 women who participated in this survey changed their opinion of a man, for the better, once they saw the type of car he drives. In general, 32% of women use a man’s car to gauge whether he has the potential to be a good family man. Lawrence Cervantes, AnastasiaDate's Chief Communications Officer, says "When it comes to dating, women want a grounded man, and his car is a clear reflection of this.” Women believe a man who drives a conservative sedan will be a better provider than one who revs the engine of his sports car in the driveway. Negative character traits associated with exotic cars include:
- Showing off/arrogant 56%
- Insecure 17%
Researchers also asked women to list how they use a man’s vehicle to make judgments about him. Around half, 48%, say economic status is revealed. 46% of women believe they can determine what a man thinks about himself by looking at his car. And, 11% say a man’s choice of car reveals his feelings about having a family.
To be fair, researchers also queried men about their feelings. 38% of men say women who drive fast cars are arrogant or showing off while 6% say they are emotional.
Men shouldn’t give up hope, though. At least 10% of women will date a man they are not attracted to because they like the fast or exotic car he drives.
According to Ad-ology Research, about 3.7% of U.S. adults will be in the market for a sports car this year. This audience, not surprising, is largely male (71.4%) and 52.1% are either single or divorced. In the past year, over 80% of sports car shoppers have taken action as a result of seeing a TV ad and 75% have taken action after seeing a sponsored search ads. Car dealers may want to emphasize these media formats in their ad campaigns to connect with this audience.
AudienceSCAN data is available as part of a subscription to Ad-ology PRO. Media companies can access AudienceSCAN data through the Audience Intelligence Reports in AdMall.