Minorities, New Media and Opportunities

If you need to match media consumption to specific ethnic groups for your clients, check out the latest findings from BigResearch. It turns out there are subtle differences in the types of media we access.

The top radio formats used by Asian/​Americans are:

  • Rock
  • Top 40/​Pop
  • News

The top radio formats used by African/​Americans are:

  • R&B
  • HipHop
  • Religious

The top 3 new forms of media used by Asian/​Americans are:

  • Cell Phone
  • Instant Messaging
  • IPOD/​MP3 Player

The top 3 new forms of media used by African/​Americans are:

  • Cell Phone
  • Text Messaging
  • Video Gaming

Share this data with your clients and plan media buys to reach specific ethnic groups in order to increase sales.

[BigResearch, 5.18.2008 release] 

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.