Mobile Apps Popularity Rising

Consumer interest in mobile apps remains huge. Nielsenwire analysts note that the sales of smart phones are projected to overtake the sales of traditional mobile phones in the near future. As they do, consumers will continue to download apps. This trend presents an opportunity for app developers.

Currently, about 14% of mobile phone subscribers downloaded apps in the past month. The rate of app downloads varies somewhat by the type of smart phone in use as the following statistics show (average number of apps used in one month by user):

  • BlackBerry: 10
  • iPhone: 37
  • Android: 22
  • Palm: 14
  • Windows mobile: 13

For smart phone users, the following app  types were the most frequently downloaded in the past month:

  • Games: 65%
  • Music: 46%
  • Social networking: 54%
  • News/​weather: 56%
  • Maps/​navigation: 55%
  • Video/​movies: 25%

Nielsenwire’s data also shows that marketers can target specific demographic segments by the types of apps being downloaded. For example, while teens are downloading MySpace, LinkedIn has more fans in the 25–44 year old age group. Men are heavier users of search and map apps.  Slightly more men (51%) than women (49%) use Yahoo Music while significantly more men use iTunes and Pandora.

It’s interesting to ponder whether games will continue to be the most popular app as more consumers connect to mobile networks. For now, both app developers and marketers have huge opportunity to make names for themselves in this nascent industry.

[Source: The State of Mobile Apps. Nielsenwire​.com. 1 Jun. 2010. Web. 21 Jun. 2010] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.