Mobile Games Expand Their Appeal

Earlier this month I blogged about the 1 billion mobile application downloads that iPhone and iTouch users have made. That earlier report noted that most consumers have downloaded between 1 and 5 applications. Many of these consumers are downloading games — some are free bphonegamesut consumers purchase these applications as well. Competition is definitely heating up when it comes to selling mobile games so getting good market intelligence is key. For that, check out the survey just released by Information Solutions Group which contains great data about the demographics and motivations of mobile gamers.

Here are the benefits  consumers point to when it comes to playing mobile games:

  • Distraction from daily issues 52%
  • Relaxation/​stress relief 40%
  • Improved mood 12%

While many consumers either play free games or games that came installed on their phones, at least 1 in 4 players has shelled out cash to purchase an application. Reasons for these purchases are as follows:

  • The game is in the genre enjoyed by the player 61%
  • The price is right 52%
  • The player enjoyed the free demo first 50%

The survey also reveals which genres rule the mobile market:

  • Puzzles 66%
  • Cards/​Casino 51%
  • Board games 15%
  • Action/​adventure 11%

Whether you're building or marketing mobile game applications, take a few minutes to read the complete study and make sure your plans are on track to succeed in this market.

[Source: PopCap Games, May 2009 release] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.