SALESFUEL TODAY

Moms More Optimistic About Family Vacations in 2011

by | 2 minute read

More moms are com­fort­able about tak­ing time off work for fam­i­ly vaca­tion this year, but they're still watch­ing their purse strings, accord­ing to a nation­al sur­vey.

Almost two-thirds (64%) of the employed moms are opti­mistic about tak­ing all of their paid vaca­tion days, up from only 57% in 2010. Just as last year, how­ev­er, most plan to pay for vaca­tions out of cur­rent resources instead of using cred­it.

Con­duct­ed by Nashville-based Why​Mom​sRule​.com, a blog that tracks trends affect­ing moms and their buy­ing habits, the poll showed moms con­tin­ue to book trav­el close to date of depar­ture, but 26% still book three to six months out.

Almost half of the moms in all three gen­er­a­tions polled (Gen Y, Gen X and baby boomers) plan to pur­chase vaca­tion with month­ly sav­ings (44% of baby boomers and Gen X, 46% of Gen Y), fol­lowed by tax refunds (28% for Gen Y and X and 11% for boomers). This cash men­tal­i­ty mir­rors last year's feel­ings.

Much small­er per­cent­ages were will­ing to "put it on plas­tic" (14% for Gen Y, 21% for Gen X and 30% for baby boomers).

Sum­mer remains the pre­ferred trav­el sea­son (61% for this year, 57% last year), but spring is grow­ing (32% this year ver­sus 24% in 2010).

Gen Y moms par­tic­u­lar­ly are more opti­mistic. In 2010, 24% said the econ­o­my would keep their fam­i­lies at home, but that has dropped to 17%.

Sac­ri­fice remains a theme, but there's been a shift. Last year, moms expect­ed year­long sac­ri­fices to make vaca­tion afford­able. This year, there is slight­ly more empha­sis on being fru­gal while actu­al­ly on vaca­tion. (Exam­ple: 42% last year expect­ed to cut back on restau­rant din­ing all year, but that has dropped to 33%.)

Two signs of opti­mism involved fly­ing and choos­ing new vaca­tion des­ti­na­tions. The num­ber of moms opt­ing to fly instead of dri­ve grew from 28 to 36%, while more moms are look­ing for new des­ti­na­tions (up from 25 to 32%).

[Source:  Nation­al sur­vey con­duct­ed by Why​Mom​sRule​.com/​B​o​han Ideas.  16 Feb. 2011.  Web.  3 Mar. 2011.]