More Brides Open to New Trend of Sharing Resources

The sixth-​annual "What's on Brides' Minds" survey from David's Bridal reveals what's really in store for 2012 as brides everywhere gear up for the biggest day of their lives.  While brides still know best and are sticking to their budgets, the 2012 survey uncovers new trends that are beginning to take shape, such as sharing resources—with more than a third of brides open to hopping on-​board. It also shows that when it comes to planning, brides will trust their significant other over their closest friends and family — including their mothers! 

 While planning a wedding, brides think they know best from the date to the venue, but are now open to sharing resources.

  • Despite the benefits of sharing secrets, just over a third (37%) of brides have considered sharing resources, and only 10% have actually shared resources.
  • Of the brides catching onto the trend of sharing, the top items they share with other brides are: 
    • Decorations (63%)
    • Clothing and accessories (50%)
    • Coveted planning tools (38%)
  • 43% of brides would consider planning their wedding on a special date such as 10–11-12 or 12–12-12.


The dress is the perfect expression of a bride's personal style and finding the right one (or two) is harder than it looks.

  • Women's style changes over time and tastes change. For nearly half of brides (47%), their wedding dress is nothing like what they pictured when they were young.
  • More than half of brides (56%) say that if their mother thought their wedding dress was inappropriate, they would stick to their guns and not choose a different style.
  • For the last two years, more than a third of brides (38% in 2011, 36% in 2010) have considered buying a second dress to wear for the wedding reception.



Brides are still cutting back due to economic concerns, but are also being selective on the areas where they are pinching pennies.

  • Over half of the brides (53%) cut their budgets in 2011, which is similar to the (54%) of brides that also cut back in 2010.
  • While brides continue to cut back, they are less likely to cut spending on reception essentials including: Venue (22% in 2011, 57% in 2010); Decor (47% in 2011, 59% in 2010); Alcohol (27% in 2011, 44% in 2010
[Source:  "Sixth-​Annual What's on Brides' Minds survey."  Wakefield Research/​David Bridal.  24 Jan. 2012.  Web.  28 Jan. 2012.]